Message

Target Audience

A small business owner who wants the business to grow but either doesn't have the capacity or desire to focus on marketing.

• Less than 25M annual revenue.
• Less than 100 employees

A non-profit leader who wants to both simplify and level up their marketing and communication effectiveness.

Our target audience isn’t industry-specific as long as they are doing good work to make a difference.

Lightbulb Moment

What if it didn't have to be so complicated?

Marketing doesn’t have to be rocket science, and you don't necessarily need to do all the new trending things. You'll get business results from effectively executing the basics.

What if someone else could handle the marketing so I could run the business?

Whether you're a non-profit or a small business trying to make a difference, we're here to help you win. We want to free you up to lead and make an impact.

A Better Tomorrow

Organizations with a compelling story and a clear path for engagement move from exhaustingly searching for customers to their ideal customers coming to look for them.

At its best, marketing delivers value in terms people understand and can benefit from.

When you do this consistently, people want more of it.

A clear story and plan keep you focused.

A clear, effective marketing strategy gives you an actionable plan you can follow.

When everyone in the company begins telling the same story, you see alignment across teams and communication channels. Your ideal customers start finding you and easily telling your story to others (referrals!!)

An intentional strategy gives you confidence.

When the strategy is clear and actionable, you have the confidence to stop worrying about marketing. No more spending money without results or wondering if what you're doing/paying for is working. You can now see a clear path to reaching your business goals.

An automated journey frees you up to lead and make an impact.

No more simultaneously trying to build the business and sell the business. You don't have to be stressed trying to do it yourself and keep up with marketing activities. Instead, you can focus on growing the business because you have a level of clarity that lets you delegate and empower others.

Who is Better Story Marketing?

Better Story is a marketing collective focused on helping you tell your brand story clearly, compellingly and consistently. We help you write your brand story, integrate that story into a marketing strategy, and then automate the telling of it.

It's hard. We get it. Most of us run our own small business or two. We understand both the demands and also the need to be able to tell your story effectively.

We've worked for global organizations, as solopreneurs and the spaces in between.

Each member of the collective has deep, well-developed talents combined with broad and diverse skill sets.

How can Better Story Marketing help?

We love helping good people win. And we bring our best to you so you can bring your best to the world.

Story Telling

Everyone is in a story. We focus on people, their lives, experiences and the stories that help them make sense of it all. Even how we build our team, recognizing and celebrating the unique contribution each person brings.

We believe you have a story to tell and want to help you tell it well. When the story is clear, the plot moves forward. Your ideal customers find you, you help them with what they need, and they tell their friends.

Strategists & Architects

Every strategy we design is unique because your story and your customers' stories shape it.

People are on non-linear journeys. We spend the time to learn about your organization and your customer so we can architect dynamic digital journeys to guide your ideal customer from prospect to lead to super-fan.

Sustainability

More isn't always better. We help you focus your marketing efforts on the critical few areas that will leverage most of the impact.

We've designed our products and set our prices to help companies thrive for the long haul. Marketing automation saves you countless hours and protects you from scattered attention. Our subscription services give you access to top-level talent at entry-level cost.

How is Better Story different than other marketing agencies?

Keeping it simple.

A lot of agencies will try to convince you to chase all the trends and spend a lot of money on tactics that fail to deliver.

At Better Story, we focus on helping you tell your story effectively.

Once your story is scripted and integrated into your marketing and business activities, the ongoing costs are pretty low.

Flexible to your needs.

We can scale our services based on the size of the organization or initiative. Our marketing automation stays affordable even as your marketing efforts grow more complex.

Making a difference.

Better Story Marketing is built to focus on impact and delivering value. In the end, we want to help good people doing good work win.

How Better Story makes businesses and non-profits more effective?

We take care of the marketing so you can run the business or nonprofit.

A story that draws customers in.

Clarity helps customers take action because people don't buy what they don't understand.

Together we can craft a message that leads your customers to exclaim, "this is what I've been waiting for!"

A strategy that impacts the bottom line.

Have you ever wondered what's the right amount of strategy for your business? A well-designed customer experience creates smooth hand-offs from one stage to another so customers feel guided to what they want and need.

We help you find the targeted focus you need to confidently face an entrepreneur's daily challenges.

Automation that does the work for you.

Attracting and qualifying new leads can create a lot of work. Our marketing automations make it easy because we help you set them up to leverage your customized strategy.

Elevator Pitches

Short

Better Story helps you tell your brand story in a clear, compelling and consistent way. We guide you in writing your brand story, integrating it into a marketing strategy, and then automating the telling of it.

Long

Starting and leading a small business or nonprofit is a lot of work, and many leaders don’t have extra time or feel confident in their marketing activities. We’re a collective of marketing strategists and creators collaborating to provide you access to top-level talent at entry-level costs.

If you’re interested, we can set up a strategy session to collaboratively identify the challenges you’re facing and design a path forward to reach your goals. (That session costs $250) If you want us to help implement that solution, we can work together to find the best option for your situation.

Mission. Why we exist

Marketing your small or medium-sized organization shouldn’t be complicated.

If you google digital marketing, you’ll get way more than you need. Conflicting advice that doesn’t take your unique situation into account.

We're tired of entrepreneurs who are trying to do good in the world struggling because of marketing. Our team is excited to come alongside people like this and help them win!

We love working with mission-driven entrepreneurs and helping them make a more significant impact.

Campaign Messaging

Let's tell your story.

You have a great story. We want to help you tell it in a clear, compelling and consistent way.

Let's help you win.

We want to see good people who are doing good things win. At Better Story Marketing, our team comes around entrepreneurs and tell their story in a way that leads to success and impact.

Level up your digital experience.

Digital Marketing and Experience Design don't have to be complicated.

We help you design an ideal customer experience so you can focus on leading your small business or non-profit.

Tagline

You have a great story.

We want to help you tell it.

What we say.

And don't say.

Clear and Focused. Not Simple.

Simple can be misleading because the process of simplifying your message and reaching clarity.

H2H.

Marketing has become so transactional and cold. What if marketing was human to human done in a loving way for the good a of another?

Customer-Centric Marketing Plan.

Our marketing plans are a prioritized implementation of a customer journey map. The plan focused on the key points where the business can bring value to the customer and help them succeed in their journey.

‍

Talking Points

• Helping you tell your brand story in a clear, compelling and consistent way.
• We help you write your brand story, integrate it into a marketing strategy, and then automate the telling of it.
• Let you focus on leading and making an impact.
• We take care of marketing, so you have one less thing to worry about.
• We help you find the 20% to get the 80%
• There are options. Teach you to do it. Do it for you. Do it with you.
• The confused customer doesn't take action.
• Marketing doesn’t have to be rocket science. It’s executing the basics effectively.
• We help you design an ideal experience for your customers.
• Marketing your small or medium-sized organization shouldn’t be complicated.
• Providing you with access to top-level talent at entry-level costs.