Better Story Marketing
Frequently Asked Questions

Marketing FAQs

You may be thinking
I have so many questions, I don’t know where to start.
Well, we’re here to help. Below you will find a list of frequently asked questions about marketing a small business or non-profit.
Search, browse, go on a rabbit trail…

How do I get started with Better Story Marketing and the StoryBrand Framework?

Getting started is easy! Visit our website to learn more about our services, or contact us directly to schedule a consultation. We'll discuss your needs and outline how the StoryBrand Framework can transform your marketing efforts.
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Do I need to redo all my marketing materials if I decide to use the StoryBrand Framework?

Not necessarily. While it may be beneficial to revise key materials for consistency and effectiveness, the extent of changes needed will depend on your current messaging and how well it aligns with the StoryBrand principles.
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How long does it take to see results after implementing the StoryBrand Framework?

The timeline can vary depending on several factors, including the complexity of your message and the channels you're using. However, many businesses begin to see improvements in customer engagement and conversion rates within a few months of implementation.
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Can I use the StoryBrand Framework for my website content?

Absolutely! The StoryBrand Framework is particularly effective for website content, helping you create a user-friendly experience that guides visitors through their journey with your brand. It ensures your site communicates your value proposition clearly and prompts action.
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How does Better Story Marketing implement the StoryBrand Framework?

At Better Story Marketing, we start by understanding your business, your goals, and your audience. We then apply the seven-part StoryBrand process to craft a clear, engaging narrative that positions your brand as the guide and your customer as the hero.
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Is the StoryBrand Framework suitable for any type of business?

Yes, the StoryBrand Framework is versatile and can be adapted to any industry or business size. Whether you're a small startup, a non-profit, or a large corporation, this framework can help you craft compelling messages that speak directly to your customers' needs.
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How can the StoryBrand Framework benefit my business?

By employing the StoryBrand Framework, businesses can clarify their messaging, improve customer engagement, and increase conversions. It helps you communicate the value of your offerings more effectively, ensuring your message resonates with your target audience.
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What is the StoryBrand Framework?

The StoryBrand Framework is a marketing approach that uses the power of storytelling to position the customer as the hero and your brand as the guide. It simplifies your message, ensuring it's clear, engaging, and effective in connecting with your audience.
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What does the website review process entail?

Coaches will review your website and send a detailed video review within three weeks of the workshop, all based on what you worked on together.
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How many people are in each coaching group?

The livestream coaching group will have a maximum of eight people. The accelerator is a smaller more focused experience with only 4 people.
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Can my colleague and I attend together?

Of course! Each attendee will need their own registration to attend.
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Will there be a replay available afterwards?

All registrants will have access to a replay of the livestream (not coaching breakout sessions) for two full weeks afterward.
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What is the best way to promote and market my StoryBrand website?

Promoting and marketing a StoryBrand website effectively requires a combination of strategies.
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Journeys
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Are there any tips for optimizing my StoryBrand website for search engines?

Optimizing a StoryBrand website for SEO is similar to optimizing any other website.
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How can I get started with creating a StoryBrand website for my business?

Creating a StoryBrand website involves several steps beginning with creating a BrandScript.
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How long does it take to create a StoryBrand website?

The time it takes to create a StoryBrand website can vary significantly depending on several factors.
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How can a StoryBrand website benefit my business?

A StoryBrand website has many benefits but it's biggest is that it converts more leads into customers.
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What are the key components of a StoryBrand website?

The components of a StoryBrand website are very similar to the components of the StoryBrand framework.
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How does a StoryBrand website differ from a traditional website?

A StoryBrand website differs from a traditional website in it's simplicity and focus.
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What is a StoryBrand website?

A StoryBrand website is a website designed using the StoryBrand framework.
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Can anyone use StoryBrand copywriting, or is it only for specific industries?

StoryBrand copywriting is not confined to a specific industry but can be applied across various industries.
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How can I implement StoryBrand principles into my existing copy?

Implementing StoryBrand principles into your existing copy involves reframing your messaging to align with the StoryBrand 7-Part Framework.
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What are the key components of a successful StoryBrand copy?

The StoryBrand framework includes a character, who has a problem and meets a guide who gives them a plan and calls them to action that helps them avoid failure and ends in success.
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How long does it take to see results with StoryBrand copywriting?

Implementation can vary depending on if your take a DIY, DWY or DFY approach. But once StoryBrand has been implemented you should begin to see results right away.
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