Better Story Marketing
Frequently Asked Questions

Marketing FAQs

You may be thinking
I have so many questions, I don’t know where to start.
Well, we’re here to help. Below you will find a list of frequently asked questions about marketing a small business or non-profit.
Search, browse, go on a rabbit trail…

How do I find potential partners in my market?

Network within industry groups, attend relevant events, and research businesses that serve your target market but do not compete directly with your niche. Reach out to explore collaboration opportunities.
Strategy
Messaging
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Can my niche change over time?

Absolutely. As your business evolves and market trends shift, it’s common to refine or pivot your niche to better serve your target market and capitalize on new opportunities.
Strategy
Messaging
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What if my niche is too competitive?

Look for a unique angle or unmet need within that niche. Differentiating yourself through specialized services or unique value propositions can help you stand out.
Strategy
Messaging
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How narrow should my niche be?

Your niche should be narrow enough to differentiate you from competitors but broad enough to ensure there’s a viable market for your services.
Strategy
Messaging
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Can I have more than one target market?

Yes, you can serve multiple target markets, but it’s crucial to tailor your messaging and strategies for each one to ensure relevance and effectiveness. And if you’re just getting started, it's often better to focus on just one.
Strategy
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How can I track the performance of my marketing efforts?

Use tools like Google Analytics and Google Search Console to monitor your website traffic, user behavior, and search engine presence. Analyze this data to adjust your strategies accordingly.
Content
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What are backlinks, and why are they important for SEO?

Backlinks are links from other websites to your site. They signal to search engines that your content is valuable and trustworthy, which can improve your search engine rankings.
Content
Journeys
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How do I optimize my website for SEO?

Ensure your website is mobile-friendly, fast-loading, and easy to navigate. Use relevant keywords in your content, meta descriptions, and image alt texts. Building high-quality backlinks is also crucial.
Content
Journeys
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What should be included in a regular newsletter?

Your newsletter should include a mix of valuable content, company updates, special offers, and personalized messages. Aim for a balance that keeps your audience informed and engaged.
Content
Automation
Journeys
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How can offering free consultations improve lead conversion rates?

Free consultations allow potential clients to experience your coaching style and expertise firsthand. This low-risk introduction builds rapport and trust, making it easier to convert leads into paying clients.
Journeys
Automation
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How do templates and checklists help in capturing leads?

Providing practical resources like templates and checklists demonstrates your expertise and creates a sense of reciprocity. These tools offer immediate value, encouraging potential clients to engage further with your coaching services.
Automation
Journeys
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What are the benefits of using quizzes and assessments?

Quizzes and assessments engage potential clients interactively, providing insights into their needs and challenges. This information can be used to tailor follow-up communications, making leads more likely to convert.
Journeys
Automation
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How do webinars contribute to lead generation?

Webinars allow you to showcase your expertise in real time, providing valuable insights to attendees. This experience builds trust and positions you as an authority, making participants more likely to become clients.
Journeys
Automation
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Why should I offer downloadable PDFs for lead generation?

Downloadable PDFs, such as lists or guides, provide immediate value to potential clients in exchange for their contact information.
Automation
Journeys
Messaging
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Are there CRMs specifically designed for coaches?

Yes, there are CRM solutions tailored specifically for coaches that include features like session notes, progress tracking, goal setting, and more, catering to the unique needs of coaching practices. We've build multiple BrandPacks around CRMs for coaches.
Automation
Journeys
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What features should I look for in a CRM for coaching?

Essential features include a user-friendly interface, detailed client profiles, automated scheduling, integrated email and messaging, progress tracking and reporting, third-party integrations, security and compliance, mobile accessibility, and robust customer support.
Automation
Journeys
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How can a CRM help me get new clients?

A CRM captures leads, automates follow-ups, personalizes communication, provides analytics and insights, and tracks referrals, making it easier to attract and convert potential clients.
Automation
Journeys
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What is a CRM, and why do coaches need one?

A CRM (Customer Relationship Management) system centralizes client information, streamlines communication, automates tasks, and provides valuable insights. For coaches, it simplifies client management, strengthens relationships, and enhances operational efficiency.
Automation
Journeys
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How can a house of brands create brand equity?

A house of brands builds equity by ensuring unique identities, consistent visual branding, targeted marketing, leveraging digital channels, and creating engaging content. These strategies foster emotional connections and trust, driving brand loyalty and recognition.
Messaging
Story
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How is a house of brands different from a branded house?

A house of brands features distinct identities for each brand, with independent marketing strategies. A branded house leverages a single core brand to cover all products, building unified brand loyalty. Examples: P&G (house of brands), Apple (branded house).
Messaging
Story
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What are some examples of successful houses of brands?

Successful houses of brands like P&G, Unilever, Nestlé, and Diageo balance unique brand identities with cohesive corporate strategy, leveraging individual brand strengths for overall growth. Each maintains distinct messaging while benefiting from the parent company’s reputation.
Messaging
Story
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How can I overcome the challenges of a house of brands?

Overcome house of brands challenges by establishing clear identities, maintaining consistent messaging, creating strategic campaigns, prioritizing individual brand needs, regularly evaluating performance, and fostering collaborative leadership.
Messaging
Story
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What are the challenges of a house of brands?

Managing a house of brands involves balancing unique identities, ensuring cohesive messaging, and maintaining consistent standards. Marketers must decide on integrated vs. separate efforts, monitor performance, and adapt strategies to keep brand equity intact. Planning is key.
Messaging
Story
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How do I manage a house of brands?

To manage a house of brands, focus on strategic positioning, consistent messaging, and multimedia channels. Build brand equity and loyalty, evaluate integrated vs. distinct marketing efforts, and use metrics for informed adjustments. Thoughtful planning ensures success.
Messaging
Story
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