The frequency at which you should repurpose content can depend on a few factors such as your content goals, audience engagement, and the performance of your original content. However, a common approach suggested by digital marketing experts is to post content two to four times a week for optimal results, and repurposing content can help achieve this frequency without creating entirely new pieces each time.
Furthermore, experienced marketer Derek Halpern suggests a 20/80 rule for content creation and promotion: spend 20% of your time creating your content and 80% promoting it. Repurposing content falls into the promotion category, allowing you to extend the reach of your content and engage with different segments of your audience.
It's also important to consider the nature of the content. Evergreen content, or content that remains relevant over time, is ideal for repurposing. This type of content can be reused in various formats over months or even years.
The goal of repurposing is not just to fill your content calendar but also to provide value to your audience in different ways. Always monitor the performance of your repurposed content and adjust your strategy accordingly.
Learn more about how to repurpose content.
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