Homeowners rely on Google to find landscaping companies. They don’t flip through the phone book, and they rarely pick a name at random. They search for terms like “landscaper near me,” “mulch installation,” or “yard cleanup” and hire the top companies they see.
The problem: most landscapers either ignore SEO completely or try to complicate it. You don’t need complicated software or long blog posts. You just need a smart structure, strong photos, clear service pages, and a consistent Google Business Profile.
This guide gives you a simple system to rank locally, even if you’ve never done SEO before. And if you want all of this done for you, the Landscaping BrandPack includes your website structure, SEO pages, service area templates, and Google Business tools.
Let’s get you ranking.
Start With a Clear Website Structure (Your SEO Foundation)
Your website shouldn’t be a long list of services smashed into one page. Google ranks pages based on clarity and relevance, so your website structure matters.
A landscaping website should include:
Service Pages
One page for each major service:
- landscaping
- mowing
- mulch installation
- yard cleanups
- hedge trimming
- sod installation
- hardscaping
- drainage solutions
Each of these pages gives you more keywords to rank for.
Service Area Pages
If you serve 5–10 cities, build a page for each location.
Example:
“Landscaping in Chesterfield”
“Mulch Installation in Midlothian”
Local pages help you rank where your customers actually live.
Project Portfolio
Photos are powerful. Google loves visual proof.
Homepage (Your Summary Page)
Your homepage should link to everything above so Google can easily crawl it.
A clean structure = higher rankings.
Use Local Keywords Homeowners Actually Search For
Landscaping SEO is not about guessing keywords. It’s about using terms real people type into Google.
Here are the strongest keywords for landscapers:
General landscaping keywords
- landscaping near me
- landscaper near me
- landscaping company [city]
- landscape contractor [city]
High-intent service keywords
- yard cleanup
- mulch installation
- bush trimming
- hedge trimming
- sod installation
- landscape design
- lawn maintenance
Project-based keywords
- backyard remodel
- front yard landscaping
- drainage solutions
- hardscape contractor
Seasonal keywords
- spring cleanup
- fall cleanup
- leaf removal
Use these keywords naturally, not stuffed.
Example for a mulch page: “Looking for mulch installation in Chesterfield? We install dark mulch, pine mulch, and dyed mulch with clean edges and simple pricing.”
Clear. Simple. Effective.
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Optimize Your Google Business Profile (Your Most Powerful SEO Tool)
For landscapers, this is the #1 way to show up locally.
Ranking here = more calls. Period.
Focus on these steps:
1. Add Your Exact Services
Don’t just pick “landscaper.” Add all relevant services:
- mulch
- trimming
- mowing
- cleanups
- hardscaping
2. Upload Photos Every Week
Google ranks active profiles higher.
Upload:
- before/after
- wide shots
- crew photos
- seasonal jobs
3. Post Weekly Updates
Short, simple posts like: “Finished a spring cleanup in Midlothian.”
4. Keep Hours and Contact Info Updated
5. Ask for Reviews Every Time
More reviews = higher ranking.
Google Business Profile is your most important SEO asset. Don’t ignore it.
Want help growing your landscaping business?
Book a FREE Strategy Session and discover how to build a more credible online presence.
Build Local Landing Pages for Every City You Serve
If you want to dominate search in multiple areas, build a page for each city.
Example page structure:
H1: Landscaping Services in [City]
Intro: Helpful overview
Section: What homeowners in [City] often need
Section: Your services
Section: Examples of real jobs in that city
Section: Pricing ranges
Section: Before/after gallery
Call to action: Book an estimate
These pages work because they feel local.
Include photos from each area if possible.
Add Before-and-After Photos to Every Service Page
Photos improve SEO because:
- homeowners stay longer on your site (higher “time on page”)
- Google sees your page as more helpful
- your page earns more clicks
- people are more likely to contact you
Add captions like: “Mulch installation in Henrico: 3 yards of dark mulch + shrub shaping.”
Your photos are one of your strongest ranking tools.
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Write Simple, Helpful Content for Each Service Page
You don’t need long blog posts.
Just answer what homeowners want to know:
1. What’s included in the service
Make it clear and simple.
2. Pricing ranges
Not exact, but helpful ranges.
3. Your process
Helps the homeowner picture the job.
4. Before/after gallery
Proof sells.
5. Service area list
Google uses this to rank you.
6. Common questions
Answering FAQs improves SEO.
Example FAQ for a cleanup page:
“How long does a typical yard cleanup take?”
“Do I need to be home?”
“What’s included in debris removal?”
Helpful content ranks well.
Build Backlinks From Local Sites (The Overlooked Advantage)
Backlinks show Google that your business is trusted.
Easy backlink sources:
- local chamber of commerce
- real estate agents’ blogs
- home builder partners
- local business directories
- sponsorships (sports teams, HOA newsletters)
- collaborations with contractors
You don’t need hundreds... just a few quality backlinks make a big difference.
Track Your Rankings and Improve What’s Working
SEO is not “set it and forget it.” It’s small improvements over time.
Track:
- which pages get traffic
- which keywords rank
- how many calls you get from Google
- which photos get the most views
- how many reviews you’ve added
Make simple upgrades like:
- adding more photos
- answering more FAQs
- improving page clarity
- adding new service pages
Steady updates keep your rankings moving upward.
Local SEO isn’t about tricks or complex software. It’s about clarity, consistency, and proving that you do great work. When homeowners can clearly understand your services, see your photos, and find you easily on Google, they’re far more likely to call you.
Follow the steps in this guide and you’ll see more local visibility, more calls, and more steady work throughout the year.
If you want your full SEO setup (service pages, city pages, Google templates, and website structure) done for you, the Landscaping BrandPack has everything ready.
Action Plan
This week:
- Update your Google Business Profile
- Add 20 new photos
- Create or update your mulch and cleanup pages
This month:
- Build 3–5 local service area pages
- Gather 5 new reviews
- Refresh your homepage copy
This quarter:
- Launch Google Ads
- Build partnerships for backlinks
- Add more service photos
If you want more guidance, book a free Strategy Session and we will help you identify the next step in growing your landscaping business.
Frequently Asked Questions
Landscaper Marketing
Should Landscapers Run Google Ads?
Google Ads can work for landscapers, but they are not a magic fix. Ads work best when you already have a clear website, strong photos, and a follow-up system to turn clicks into real jobs.
How Do Landscapers Get More Reviews?
Landscapers get more reviews by asking at the right moment, making it easy for clients to leave a review, and reminding them once or twice. Happy customers are usually glad to help when you ask clearly.
Should landscapers list pricing on their website?
Yes, in most cases it helps to list pricing or “starting at” numbers. Clear pricing builds trust and filters out people who are looking for the cheapest option.
What’s the Fastest Way For Landscapers To Get Clients?
The fastest way to get landscaping clients is to combine local visibility with a sharp online presence and quick follow-up. That means Google Business Profile, yard signs or local campaigns, and a website that looks trustworthy.
How Do I Qualify Landscaping Leads Automatically?
You can qualify landscaping leads automatically by using simple forms, clear questions, and starting price signals before you do a site visit. This helps you focus on serious leads with realistic budgets.
Lawn Care Marketing
Do Lawn Care Companies Need Local SEO?
Yes. Local SEO is one of the best ways for lawn care companies to get steady clients, because homeowners often search Google when they want someone to take over their yard.
How Do I Automate Lawn Care Estimates?
You can automate lawn care estimates by using online forms, standard questions, template replies, and simple software for quoting. Automation helps you reply quickly without repeating the same manual steps every time.
What Should a Lawn Care Website Include?
A good lawn care website should clearly show what you do, where you work, your service packages, strong photos, reviews, and a simple way to request a quote or sign up for service. Simple and clear wins.
What’s the Fastest Way To Get Lawn Care Clients?
The fastest way to get lawn care clients is to focus on your local neighborhoods: door hangers, yard signs, Google Business Profile, and a simple website that makes it easy to request service.
How Do Lawn Care Companies Get Recurring Clients?
Lawn care companies get recurring clients by creating clear service packages, showing up reliably, and making it easy for customers to stay on a schedule. When you look organized and dependable, people are happy to keep you coming back.
