Email Marketing for Landscaping Companies
A simple, practical email strategy landscaping companies can use to stay top-of-mind, book more projects, and keep customers coming back season after season.
Most landscaping companies underestimate the power of email. They think landscaping is too hands-on or seasonal for email to make a difference. The truth is, email is one of the best tools you have for filling your schedule, especially during slower months.
Homeowners need reminders, seasonal checklists, and clear guidance about when and how to schedule services. When you show up in their inbox with helpful information, not sales pressure, you build trust and stay top-of-mind. That makes your company the first call they make when they need mulch, cleanup, mowing, or a bigger project.
This guide gives you a simple, easy-to-follow email system built specifically for landscapers. And if you want pre-written emails, seasonal templates, and an entire automated system, the Landscaping BrandPack includes everything ready to launch.
Let’s build an email plan you can actually stick to.
Start With a Clear List of Customers and Leads
Email works best when you have a clean, organized list.
You should create two main groups:
1. Current Customers
People who have hired you in the last 12–18 months.
2. Leads
People who:
- asked for estimates
- filled out your form
- met you at an event
- downloaded a guide
- hired you once and disappeared
A simple spreadsheet is enough to start. Email platforms like the Landscaper BrandPack make it even easier.
Your email list is your most predictable path to repeat business.
Send Seasonal Reminder Emails to Fill Your Schedule Fast
Seasonal emails are one of the highest converting marketing tools in landscaping. Why? Because homeowners don’t always know what needs to be done—or when to do it.
Send reminders for:
Early Spring (Feb–Mar):
Spring cleanup, mulch installs, pruning, weed prevention.
Late Spring/Early Summer:
Mowing plans, hedge trimming, sod installation, plantings.
Mid-Summer:
Irrigation checks, refreshes, trimming, insect issues.
Fall (Sep–Nov):
Leaf removal, fall cleanups, aeration, overseeding.
Winter:
Drainage improvements, design consultations, holiday lighting.
Each seasonal email should include:
- a quick checklist
- simple next steps
- a direct “Book Now” button
These emails help you stay fully booked when competitors slow down.
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Send Short, Helpful Monthly Emails
You don’t need long newsletters. Just one helpful message per month can significantly increase bookings.
Monthly email ideas:
- a yard maintenance tip
- equipment or tool recommendation
- “project of the month” showcase
- before-and-after transformation
- a short video clip
- seasonal reminders
- common homeowner mistakes to avoid
- weather-related advice
Write your emails like you’re talking to a customer you’ve known for years: friendly, simple, and direct.
Want help growing your landscaping business?
Book a FREE Strategy Session and discover how to build a more credible online presence.
Use a Welcome Sequence to Convert New Leads Into Paying Clients
When someone fills out your estimate form or downloads your seasonal checklist, don’t let them go cold. A short welcome sequence keeps them warm until they’re ready to hire.
Your welcome sequence can be:
Email 1: Thanks for reaching out
Share what happens next, how soon you’ll respond, and a simple checklist.
Email 2: What you do best
Explain your core services in clear language.
Email 3: Before-and-after photos
Visual proof builds trust fast.
Email 4: Your process
Show homeowners how simple it is to work with you.
Email 5: Next step to book an estimate
Friendly, no-pressure call to action.
Most landscaping companies skip this. Those who don’t win more work without increasing their leads.
Offer a “Yard Care Calendar” Lead Magnet to Build Your List
A lead magnet is something a homeowner downloads from your website in exchange for their email.
Great options for landscapers:
- seasonal yard care calendar
- mulch and cleanup checklist
- “10 Easy Ways to Improve Curb Appeal” guide
- plant watering guide
- sod care instructions
These attract homeowners who are already thinking about yard care. Your email follow-up turns those leads into booked jobs.
The Landscaping BrandPack includes plug-and-play lead magnets you can use immediately.
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Add Photos to Every Email to Boost Engagement
Landscaping is visual.
Emails with photos get more clicks and more responses.
Use:
- transformation photos
- wide shots
- close-ups
- drone photos (if you have them)
- project walkthroughs
A simple caption like: “Mulch install in Glen Allen this week: 3 yards of dyed brown + trimming.” Shows both your work and your location at the same time.
Use Automated Follow-Up for Estimates (This Increases Bookings 20–40%)
Many landscaping companies lose jobs simply because they forget to follow up.
Automate these messages:
1. 24 hours after estimate
“Just checking in—let me know if you want us to get you on the schedule.”
2. 72 hours after estimate
“We’ve got availability next week. Want me to save you a spot?”
3. One week later
“Still interested in the project? Happy to answer questions.”
Friendly follow-up books more jobs than the estimate itself.
Use Email to Promote High-Margin Offers
If you want to grow your landscaping business, promote the offers that bring in the most revenue.
High-margin services:
- mulch installs
- cleanups
- sod installation
- stonework
- plantings
- drainage improvements
- seasonal packages
Create simple email campaigns like:
- “Spring Refresh Package – Limited Spots”
- “Mulch Season Is Here”
- “Front Yard Upgrade Options”
These emails fill your schedule with profitable work.
Email marketing is one of the easiest ways to stay top-of-mind and turn casual interest into real jobs. When done right, it gives you steady work all year, higher customer retention, and a stronger reputation in your community.
You don’t need long newsletters or fancy tools... just simple, clear emails that help homeowners know what to do and when to do it.
If you want ready-made emails, templates, lead magnets, and a full automated system, the Landscaping BrandPack gives you everything you need.
Action Plan
This week:
- Upload your customer list
- Write your first seasonal reminder email
- Add a “Yard Care Calendar” lead magnet
This month:
- Build your 5-email welcome sequence
- Send a monthly helpful tip
- Add follow-up automation
This quarter:
- Promote your high-margin services
- Expand your seasonal email library
- Improve your portfolio photos
If you want help designing your full email system, book a Strategy Session and we’ll build it together.
Frequently Asked Questions
Landscaper Marketing
Should Landscapers Run Google Ads?
Google Ads can work for landscapers, but they are not a magic fix. Ads work best when you already have a clear website, strong photos, and a follow-up system to turn clicks into real jobs.
How Do Landscapers Get More Reviews?
Landscapers get more reviews by asking at the right moment, making it easy for clients to leave a review, and reminding them once or twice. Happy customers are usually glad to help when you ask clearly.
Should landscapers list pricing on their website?
Yes, in most cases it helps to list pricing or “starting at” numbers. Clear pricing builds trust and filters out people who are looking for the cheapest option.
What’s the Fastest Way For Landscapers To Get Clients?
The fastest way to get landscaping clients is to combine local visibility with a sharp online presence and quick follow-up. That means Google Business Profile, yard signs or local campaigns, and a website that looks trustworthy.
How Do I Qualify Landscaping Leads Automatically?
You can qualify landscaping leads automatically by using simple forms, clear questions, and starting price signals before you do a site visit. This helps you focus on serious leads with realistic budgets.
Lawn Care Marketing
Do Lawn Care Companies Need Local SEO?
Yes. Local SEO is one of the best ways for lawn care companies to get steady clients, because homeowners often search Google when they want someone to take over their yard.
How Do I Automate Lawn Care Estimates?
You can automate lawn care estimates by using online forms, standard questions, template replies, and simple software for quoting. Automation helps you reply quickly without repeating the same manual steps every time.
What Should a Lawn Care Website Include?
A good lawn care website should clearly show what you do, where you work, your service packages, strong photos, reviews, and a simple way to request a quote or sign up for service. Simple and clear wins.
What’s the Fastest Way To Get Lawn Care Clients?
The fastest way to get lawn care clients is to focus on your local neighborhoods: door hangers, yard signs, Google Business Profile, and a simple website that makes it easy to request service.
How Do Lawn Care Companies Get Recurring Clients?
Lawn care companies get recurring clients by creating clear service packages, showing up reliably, and making it easy for customers to stay on a schedule. When you look organized and dependable, people are happy to keep you coming back.
