Should landscapers list pricing on their website?

Yes, in most cases it helps to list pricing or “starting at” numbers. Clear pricing builds trust and filters out people who are looking for the cheapest option.

Should landscapers list pricing on their website?

Many landscapers worry that listing prices will scare people away. The truth is, serious clients appreciate straightforward information. It saves time on both sides.

You do not have to post exact prices for every job. You can share:

  • “projects typically start at $X”
  • price ranges for certain services
  • examples like “most front yard refreshes fall between $X and $Y”

This gives people a ballpark idea and helps you avoid long quote conversations with people whose budget is not close. It also makes you look confident and organized.

You can see how pricing clarity supports your overall positioning in the Landscaping Marketing Guide, especially under “Packages and Process.”

The Landscaping BrandPack includes pricing-section layouts and sample copy so you can present your price ranges in a clean, simple way.

Want help deciding how to show your pricing?
Book a free Strategy Session.

Want help growing your landscaping business?

Book a FREE Strategy Session and discover how to build a more credible online presence.

Why Pricing Feels Risky

It is normal to worry that showing prices will:

  • push people away
  • lock you into certain numbers
  • give competitors an advantage

But hiding prices has its own cost. It creates friction and invites more “tire-kicker” conversations.

How Clear Pricing Helps You

When you share at least some pricing information, you:

  • show confidence
  • make life easier for busy homeowners
  • filter out budgets that are far too low
  • save time on calls with people who were never going to buy

Better clients often expect some level of transparency.

What Kind Of Pricing Should You Show?

1. Starting Prices
Examples:

  • “Full property projects start at $X.”
  • “Design and install packages start at $X.”

2. Typical Ranges
Examples:

  • “Most front yard refresh projects fall between $X and $Y.”
  • “Backyard patio with planting packages often range from $X to $Y.”

3. Examples
Show 2–3 sample projects with photos and price ranges. This helps people match their expectations.

What To Avoid

Avoid:

  • listing an exact price for every possible job
  • overly confusing pricing tables
  • promises like “we are the cheapest”

You want to communicate value and clarity, not compete in a race to the bottom.

Where Pricing Goes On Your Site

Place pricing:

  • on your “Services” page
  • near your portfolio examples
  • paired with a “Request a quote” button

This structure aligns with the website outline in the Landscaping Marketing Guide and the Landscaping BrandPack templates.

Your Next Step

If pricing is a sticking point for you:

  • Use ranges or starting points instead of fixed numbers.
  • Update your website using the layouts in the Landscaping BrandPack.
  • Book a free Strategy Session to talk through your pricing and how to show it in a way that attracts the right clients.

Related FAQs

Landscaper Marketing

Should Landscapers Run Google Ads?

Paid ads can send more people to your business, but if your website is unclear or your process is messy, you will waste money.

Before you run Google Ads, make sure:

  • your website explains your services clearly
  • your portfolio shows strong work
  • your contact form and phone process work smoothly
  • you have a follow-up system for leads

Once that foundation is in place, ads can help:

  • promote seasonal services
  • boost certain locations
  • fill gaps in your schedule

The Landscaping Marketing Guide explains why your message and website should come before any paid traffic.

The Landscaping BrandPack gives you that foundation so any ad spend has a better chance of paying off.

Not sure if you are ready for ads yet?
Book a free Strategy Session and we will give you a simple checklist.

How Do Landscapers Get More Reviews?

Reviews are one of your strongest trust signals. Many landscapers do great work but never ask for feedback, so their online profile looks empty.

A simple review system:

  1. Ask when the job is finished and the customer is clearly happy.
  2. Send a short text or email with a direct link to your review page.
  3. Follow up once a week later with a friendly reminder.

You can also print a small card with a QR code that points to your Google review link.

The Landscaping Marketing Guide calls out reviews as a key part of local trust and local SEO.

The Landscaping BrandPack includes review request templates and suggested timing so you are not guessing what to say.

Want help setting up a simple, repeatable review process?
Book a free Strategy Session.

Should landscapers list pricing on their website?

Many landscapers worry that listing prices will scare people away. The truth is, serious clients appreciate straightforward information. It saves time on both sides.

You do not have to post exact prices for every job. You can share:

  • “projects typically start at $X”
  • price ranges for certain services
  • examples like “most front yard refreshes fall between $X and $Y”

This gives people a ballpark idea and helps you avoid long quote conversations with people whose budget is not close. It also makes you look confident and organized.

You can see how pricing clarity supports your overall positioning in the Landscaping Marketing Guide, especially under “Packages and Process.”

The Landscaping BrandPack includes pricing-section layouts and sample copy so you can present your price ranges in a clean, simple way.

Want help deciding how to show your pricing?
Book a free Strategy Session.

What’s the Fastest Way For Landscapers To Get Clients?

If you need new jobs quickly, focus on the channels where homeowners are already looking for help and where you can build trust fast.

Fast paths include:

  • improving and actively using your Google Business Profile
  • adding yard signs and door hangers around current jobs
  • sending postcards to nearby homes
  • asking happy clients for reviews and referrals
  • making sure your website clearly shows photos, services, and how to book

This approach gives you both short-term opportunities and long-term visibility.

You can see how these tactics fit into a full system in the Landscaping Marketing Guide, especially under “Marketing Strategies That Work” and “Marketing Plan.”

If you want the website, messaging, and local SEO foundation done for you so your outreach works better, the Landscaping BrandPack is built for that.

Want help building a “fast client” plan tailored to your business?
Book a free Strategy Session.

How Do I Qualify Landscaping Leads Automatically?

If you are wasting time driving to estimates for people who never move forward, you likely need a better lead qualification process.

You can use:

  • an online quote request form that asks about project type, location, and budget range
  • “starting at” pricing on your website
  • a short set of questions you send by email or text before scheduling a visit

Good qualification questions include:

  • “What type of project are you looking for?”
  • “Where are you located?”
  • “What budget range do you have in mind for this work?”
  • “When are you hoping to start the project?”

You can see how this fits into your process in the Landscaping Marketing Guide, especially under “Quote + Follow-Up System.”

The Landscaping BrandPack includes ready-made lead forms, messaging, and workflows to help you qualify faster.

Want help setting up your lead filter?
Book a free Strategy Session.

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