As small business owners, entrepreneurs, nonprofit leaders or coaches, your success depends on understanding your audience, what they need, and how to reach them. Before you start any marketing strategy, it's essential to identify your ideal customer.
Who are they?
What do they want?
Where do they hang out?
By answering these questions, you can create an ideal client avatar, a detailed description of your perfect customer. Identifying your ideal customer can help you create effective marketing strategies, increase customer loyalty, and boost your business's profitability.
Unfortunately, many entrepreneurs fail to identify their ideal customer, resulting in a lack of direction, wasted money, and reduced sales. In this post, we'll guide you through the process of identifying and targeting your ideal audience.
This may feel like the same question as, “What problem do you solve?” But it’s a bit more nuanced.
People hire products and services to get a job done. If I want a nicely cut yard, I hire my 14-year-old. Notice I didn’t say “mow the grass.” Because there is a likely scenario where he could say the grass was mowed, but upon inspection, nobody would describe it as a nicely cut yard.
Let’s say a business coach needs to land more clients each month, and they hire Better Story Marketing. We’ll start by creating a customer journey map that might result in designing key content and maybe even a website redesign. But at the end of the day, what they are paying us for is more business owners becoming coaching clients. If the work we did doesn’t deliver that outcome, then we missed the mark.
We’ve identified the desired outcome for our ideal customers as “a personalized marketing strategy that delivers consistent long-term returns without too much cost or upkeep.”
Your job now is to identify the desired outcome of your ideal customer. Then, you’re ready for the next step.
Whether you're new to marketing automation or already have a solution but aren't sure if it will scale well, we're here to help.
During the Q&A session, you can ask questions about how to best leverage marketing automation in your business or about our Better Story Marketing OS Software.
You get to decide the questions and we want to help you automate telling your brand story so your business or nonprofit can move ahead.