As a small business owner or nonprofit organization, resources can be tight and spreading your message can feel like an uphill battle. Yet you know that in today's competitive business landscape, maximizing your marketing efforts is critical to success. Many for-impact entrepreneurs with limited budgets and resources often struggle to reach their audience, let alone stand out among the crowd.
That's where content repurposing comes in.
Content repurposing is a proven method to multiply the impact of existing content without stretching your resources thin. By transforming existing content into various formats, you can increase your reach, engage your audience, and ultimately drive growth.
In this guide, we will explore innovative strategies for content repurposing that will allow you to amplify your marketing efforts and reach more people in your community. I aim to help you save time and resources while delivering an impactful message.
Now that you're getting the idea of how to repurpose your content, lets look at some specific examples.
One of the fastest and easiest ways to repurpose content is by transforming blog posts into social media content. You can extract key points and create summarized content that fits each platform.
For example, Instagram can post visually appealing quotes and graphics, while Twitter provides the perfect platform to share quick and concise snippets of information.
Repurposing content isn't about duplicating your efforts but finding innovative and effective ways to deliver value to your audience across different platforms.
A strategy I’ve personally found to be successful is tagging quotes, statistics and lists as I create a guide like this one because they each translate naturally to social media posts.
By repurposing your blog content into social media posts, you save time on creating new content and increase your visibility and engagement on social media.
Infographics and visuals are highly engaging, easy to share, and can communicate complex information in an easily digestible way.
Converting written content into visually appealing graphics and infographics can give your content a new lease of life and help you get more likes, shares and clicks across the internet. Tools like Canva and Piktochart offer easy-to-use templates where you can create eye-catching visuals even if you are not a designer.
If you've conducted a webinar in the past, you can recycle that content by breaking it into shorter video series related to your business or cause.
Videos are highly shareable and engaging and can deliver your message dynamically and compellingly. By repurposing your webinar into a video series, you can use it for various purposes, such as training, social media posts, lead nurturing campaigns, and more.
Blog posts are an excellent source of information that can be repackaged into an eBook. EBooks can be used to build brand awareness, drive traffic to your website, or promote your products and services.
Content repurposing is a proven method to multiply the impact of existing content without stretching your resources thin
Expanding on blog posts and adding images, graphics, and other media can quickly turn your blog posts into an eBook. Tools like Designer, Pages, and Canva make it easy to create eBooks even if you don't have a professional designer on your team.
Podcasts are another form of content that can be repurposed into other formats.
By repackaging podcast episodes into shorter segments and syndicating them on platforms such as iTunes, Soundcloud, Spotify and YouTube, you can amplify your brand voice to an even broader audience. Transcribing your podcasts can create content for blog posts, social media posts, and presentations.
The SMB Marketing Checklist will help you know if you have the essentials to market your small business.