Repurposing content is the process of taking an existing piece of content and modifying it to serve a different purpose or format. This could involve transforming the content into a different medium, updating it with new information, or targeting it to a different audience.
For example, you might take a popular blog post and turn it into a video script, convert a webinar into a series of blog posts, or use the data from a research report to create an infographic. The goal of repurposing content is to extend its value by reaching different segments of your audience who prefer different types of content, and to maximize the return on your investment in content creation
Learn more about how to repurpose content.
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