You may be wondering, “What is content marketing, and why is it important for small business owners?”
In today's digital age, content marketing has become an integral part of every business, regardless of size or industry.
In fact, content marketing has become one of the most essential aspects of online marketing, and for good reason. It's a strategic approach that produces long-term results that can help you establish your business as an authority in your niche.
Content marketing adds immense value to your business by attracting, engaging and retaining customers.
For coaches and entrepreneurs who want to expand their reach and grow their businesses, content marketing can be a game-changer.
However, some might find it challenging to understand, let alone execute. In this guide, we'll give you a comprehensive breakdown of what content marketing is, its importance, and how you can use it to boost your business.
Content marketing is a marketing strategy that involves creating and distributing just the right content to help your ideal customer at critical moments in their customer journey. Being helpful at the right moments enables you to attract, engage and retain your target audience.
As your prospects trust you with their time and attention, they will become customers who trust you with the projects and budget.
The goal of content marketing is to engage and build a relationship with your audience, establish your brand, and ultimately drive profitable customer action. The content can be articles, blog posts, videos, infographics, podcasts, social media posts, and much more.
Content marketing adds immense value to your business by attracting, engaging and retaining customers. While there can be many benefits from content marketing, its value boils down to two elements.
Creating a library of helpful content allows you to establish authority in your niche, connect with your audience, and build trust. With content marketing, you are not just selling – you're providing valuable information to your customers.
You become someone they look to for answers and help. As your prospects trust you with their time and attention, they will become customers who trust you with the projects and budget.
Content marketing can establish your business as an industry authority since you're positioning your business as a thought leader by sharing valuable insights and expertise.
Quality content, especially when the content is repurposed well, creates numerous entry points for customers to find and engage with you.
Whether you’re a small business owner, entrepreneur or coach, content marketing can help you in various ways.
As mentioned earlier, content marketing can come in many forms. Here are some of the most popular:
All this may feel like a lot, but the key strategy here is to package core content for multiple channels. If you write a guide to help your ideal customer with a problem they’re facing, take that same content and film a short explainer video.
Then take the best quotes from the guide or clips from the video and turn them into social media posts. If you have a list or insightful statistics in your guide, they can be converted to an infographic.
For coaches and entrepreneurs who want to expand their reach and grow their businesses, content marketing can be a game-changer.
When it comes to content marketing, there are numerous content formats that businesses can leverage. The key is to choose the content formats that your target audience prefers and align them with your overall business objectives.
It’s easy to feel stuck or uncertain about how to move ahead and take the next step in your marketing. Maybe you feel overloaded or like you’re just spinning your wheels. What if you had someone alongside you on the journey?
Content marketing can be an invaluable tool for coaches and entrepreneurs, offering numerous benefits to help you grow your business. By creating and distributing valuable content, you can connect with your target audience, build relationships, and establish your brand in your industry.
If done correctly, content marketing has the potential to drive leads, increase sales, and grow your business over time. Now that you understand content marketing, you can use the tips outlined in this article to develop a content marketing plan that works for you.
Remember to stay consistent and track your results to optimize your content marketing efforts.
Creating quality content starts with identifying your ideal customer and then drafting a brand story about how you help them.
Next, you’ll want to integrate your brand story throughout your marketing plan and content strategy. It will be a lot of work, but repurposing your content will help you get more reach and engagement.
If you're unsure where to start or want help telling your story, schedule a free story session. It’s a collaborative time to hear your story and to explore together what might be possible.
Content marketing is a powerful approach that small business owners, entrepreneurs and coaches can leverage to reach, engage, and retain their target audience. By providing valuable and informative content that meets their audience's needs, they can create a strong relationship with their customers, increase brand awareness and visibility, and generate leads and sales.
With the right content marketing strategy and best practices, you can achieve your business goals and stay competitive in your industry. So, start your content marketing journey today and see the difference it can make for your business!
Content marketing is a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of content marketing is to drive profitable customer action.
Unlike traditional marketing tactics that often involve direct promotion of products or services, content marketing revolves around the creation and sharing of content that educates, entertains, or informs to build a relationship with the audience. This content can come in many forms, including blog posts, videos, ebooks, infographics, podcasts, webinars, and social media posts.
By offering high-quality, relevant content, businesses and organizations can position themselves as thought leaders in their industry, build trust with their audience, improve their search engine rankings, and ultimately drive more sales or conversions.
Learn more about content marketing and repurposing content.
Creating engaging content is crucial to keep your audience interested and coming back for more. Here are some tips to make your content more engaging:
Engagement should be a two-way street. Respond to comments, answer questions, and interact with your audience to build relationships and encourage further engagement.
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The first step is to define your goals and target audience. Then, create a content strategy that includes what type of content you will produce, how often you will post it, and where it will be published. You should also decide how you will measure success.
Starting with content marketing involves several key steps:
Content marketing is a long-term commitment. It may take some time to see significant results, but with consistency and quality, it can greatly benefit your business.
Learn more about content marketing and repurposing content.
The content your produce depends on your business and your audience. Some types of content include blog posts, videos, podcasts, infographics, social media posts, ebooks, and webinars. The best types of content answer the questions that your target audience is asking.
As an entrepreneur, the type of content you create should resonate with your target audience and align with your brand's goals. Here are some types of content that can be beneficial:
The key is to create content that adds value and engages your audience. It's also important to vary your content types to reach your audience in different ways and keep them engaged.
Learn more about content marketing and repurposing content.
Content marketing helps businesses create brand loyalty, provide valuable information to consumers, and create a willingness to purchase products from the company in the future. It also enables you to stand out from the competition and provides a great resource to your customers.
Content marketing is crucial for businesses in the modern digital landscape for several reasons:
Remember, successful content marketing isn't just about selling products or services; it's about providing value to your audience and building a long-term relationship with them.
Learn more about content marketing and repurposing content.
The Better Story Marketing Subscription service is a combination of a design subscription and a messaging subscription. You can make as many requests as you want. We'll deliver them one at a time according to the priority you set. You pay a set, predictable rate and get top-level talent at entry level price.
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The Better Story Marketing Subscription includes both design services and developing messaging through writing short and long-form copy.
Some options include:
But if you need something not on the list, just ask. Most likely its something we can deliver.
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A marketing subscription service can provide you with consistent quality marketing content to help you grow your customer base and you impact.
By outsourcing your marketing to experts, you can focus more on running your business.
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We have three tiers in the Better Story Marketing Subscription.
The cost ranges from $2,700-$4,700 a month depending on the volume of orders you expect to make and additional support or services.
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The Better Story Marketing Subscription is super flexible! You can pay month to month so no longterm contract required.
If at any point you want to pause your subscription you can. If you're halfway through a month at that point, we'll hold that remaining half month for you when you're ready to start back up. If it helps you business to have two focused marketing content runs each year, you can do that turning the subscription on an off as you need.
It's flexible because we're here to see you win!
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A customer journey refers to the complete sequence of experiences that customers go through when interacting with a company or brand. This journey captures all stages, starting from the initial awareness or discovery phase, moving through engagement and consideration, leading to purchasing, and finally towards post-purchase interactions which may include support or advocacy.
The aim of mapping the customer journey is to get a comprehensive insight into different customer interactions across various touchpoints. It helps businesses understand how customers are experiencing their brand, where there might be pain points or areas for improvement, and how they can streamline the process to enhance customer satisfaction and loyalty.
Understanding the customer journey is vital for delivering exceptional customer experiences, improving customer retention, and driving business growth.
Learn more about creating a customer journey map for your small business or non-profit.
The customer journey map should include the following stages.
Learn more about creating a customer journey map for your small business or non-profit.
Mapping the customer journey allows you to understand your customers' experiences, needs, and pain points at each stage of their interaction with your business. This understanding can help you improve your products, services, and marketing strategies to better meet your customers' needs.
Learn more about creating a customer journey map for your small business or non-profit.
Creating a customer journey map involves several key steps. Let's walk through them:
Remember, a customer journey map is a tool to help you better understand and serve your customers. It should be used as a guide to improve your customer experience, not as a strict rulebook.
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It's a good practice to review and update your customer journey map periodically to ensure it remains accurate and relevant. Changes in your business, market trends, or customer behavior may require adjustments to your map.
The frequency at which you should update your customer journey map largely depends on various factors such as changes in your business model, introduction of new products or services, shifts in customer behavior, or significant changes in market conditions.
However, a good rule of thumb is to review your customer journey map at least once every six months to a year. This helps ensure that it continues to accurately reflect your customers' experiences and expectations.
If there are major changes happening more frequently in your industry, you might want to review and update your map quarterly.
Remember, the customer journey map is a dynamic tool that should evolve with your business and your understanding of your customers. Regular reviews and updates will help you keep it relevant and effective.
At Better Story Marketing, we review our map quarterly as a team to ensure it is effectively engaging our ideal customers and helping them reach their goals.
Learn more about creating a customer journey map for your small business or non-profit.