To succeed as a business, you must be able to help your customers when they need it.
A late-night Google search may land them on your website to answer the many questions they have or to overcome the challenge they are facing. But then they need a few weeks to think about it before deciding to move ahead.
It’s common for customer engagement to be inconsistent and unexpected. It’s complex because it mirrors the complexity of their lives.
A key challenge you will face is your customers are expecting more interaction than you can deliver manually.
Not every customer progresses in their customer journey at the same pace.
But what if your marketing system responded to customers' needs at the moment they were looking for help? And what if it did it automatically so you could stay focused on running the business?
That’s the power of automation. And it’s why we love helping small businesses and non-profits set up a responsive marketing OS.
There are a lot of possible paths, and sometimes, the signals a customer needs help or is ready to buy aren’t apparent unless you’re looking really closely. You don’t have the time or capacity to be as responsive as your customers need.
When businesses are unresponsive, customers go elsewhere.
In this guide, we’ll walk through three common questions about marketing automation.
Marketing automation can come in a variety of forms and really should be designed around the key moments in your customer journey map.
Here are some marketing automation examples to get you thinking about how you could use automation in your business.
Hopefully, that gets your wheels turning as you think about your specific customer journey map and how to automate it. What will be most helpful to implement really will depend on your particular business and customers.
Whether you're new to marketing automation or already have a solution but aren't sure if it will scale well, we're here to help.
During the Q&A session, you can ask questions about how to best leverage marketing automation in your business or about our Better Story Marketing OS Software.
You get to decide the questions and we want to help you automate telling your brand story so your business or nonprofit can move ahead.