Becoming a certified coach is only half the journey. The other half is establishing yourself in the industry and proving your abilities to potential clients.
As a coach, you are passionate about helping people achieve their goals and live fulfilling lives. However, building a successful coaching business requires more than just passion and a coaching certification. It also requires a solid understanding of marketing, brand and sales.
And that may feel overwhelming. But it’s ok because you’re not alone.
At Better Story Marketing, we want to help you tell your story well so you can impact as many people as possible. With the right marketing strategies, you can attract clients and build your coaching business in no time.
In this guide, we’ll explore proven marketing strategies to help you attract clients and grow your coaching business. The process isn’t complicated, and when you put in the work, I believe you’ll be delighted with the results.
Let’s take a look at the process:
In today’s digital age, establishing a solid online presence is crucial for any business. As a life coach, you can leverage various online platforms to promote your services and attract new clients.
A beautiful and clear website showcasing your coaching services, experience, and success stories is a must. And while first impressions are important, what your website says is more critical than how it looks. You have to focus on clarity around what problem you solve for your potential clients, how their life will be better and how they can get started or try it out.
Consider where your ideal client spends time online, especially when they’re thinking about the problem you solve. Choosing which social media platforms you engage on isn’t about your preferences but your ideal client’s.
Are they on Facebook, Twitter, Instagram, LinkedIn or TikTok? You can also leverage these platforms by creating a business page.
If you’re just getting started, don’t feel pressure to do all of them simultaneously. That will burn out most people. Instead, focus your efforts on one or two platforms and regularly deliver quality content, like articles, insights, and tips for your target audience.
As you do this consistently, you’ll see what resonates with your ideal audience and begin to position yourself as an authority in your niche.
If this seems overwhelming, consider hiring a professional web designer who can customize your website, brand it effectively and teach you the proper SEO techniques to help your target clients find you.
It’s easy to feel stuck or uncertain about how to move ahead and take the next step in your marketing. Maybe you feel overloaded or like you’re just spinning your wheels. What if you had someone alongside you on the journey?