Better Story Marketing Guides

Marketing Guides

Marketing doesn’t have to be rocket science and you don't necessarily need to do all the new trending fads. You'll get business results from effectively executing the basics.

Our guides will teach you the essentials for marketing your small business or non-profit.

Featured Guides

A notebook for writing your brand story
April 3, 2024
October 2, 2023

Write your brand story

A woman integrating her small business brand story into a customer journey map
April 3, 2024
October 11, 2023

Integrate your brand story

October 11, 2023
October 17, 2023

Automate Telling Your Brand Story

How to Market Your Coaching Business
April 3, 2024
October 23, 2023

How to Market Your Coaching Business

Customer Journey Blueprint: The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses
April 3, 2024
October 30, 2023

The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses

Why I Became a StoryBrand Certified Guide
June 21, 2024
March 20, 2024

Why I Became a StoryBrand Certified Guide

Latest Guides

content to grow a coaching business
July 19, 2024
July 24, 2024

How to Use Content Marketing to Grow Your Business Coaching Practice

Content
Messaging
Strategy
Journeys
Entrepreneur ready to learn about StoryBrand
July 5, 2024
July 5, 2024

How Do I Learn More About StoryBrand?

StoryBrand
Story
Messaging
a business coach using email marketing to land new clients
July 19, 2024
July 3, 2024

How to Use Email Marketing to Grow Your Business Coaching Practice

Strategy
Automation
Content
Messaging
Journeys
A small business owner identifying which marketing actions will help them grow their business.
July 5, 2024
July 1, 2024

What Should I Focus On to Grow My Business?

Strategy
July 10, 2024
June 28, 2024

Leveraging Quizzes to Grow Your Business: A Dynamic Guide

Automation
Strategy
Journeys
Content
a customer who is in both your target market and you niche
July 6, 2024
June 26, 2024

Niche vs. Market: Understanding the Difference to Grow Your Business

Strategy
Business coach using social media to grow their business
July 19, 2024
June 18, 2024

How to Use Social Media to Grow Your Business Coaching Practice

Strategy
Automation
Content
Journeys
business coaches engaged in local marketing strategies
July 19, 2024
June 17, 2024

Leveraging Local Marketing Techniques to Grow Your Business Coaching Practice

Strategy
Content
Messaging
search for marketing ideas to grow a coaching business
July 19, 2024
June 14, 2024

Marketing Ideas: How to Grow Your Business Coaching Practice

Strategy
Content
Journeys
Automation
marketing agency ready to help business coaches
July 19, 2024
June 13, 2024

How to Find a Marketing Agency to Grow Your Business Coaching Practice

Strategy
Automation
Messaging
Content
Journeys
Business Coach leveraging technology to grow their coaching business
July 19, 2024
June 12, 2024

How to Use Marketing Technology to Grow Your Business Coaching Practice

Strategy
Automation
Content
Journeys
Business coaches who leveraged marketing to grow their practice.
July 19, 2024
June 10, 2024

The Ultimate Guide to Growing Your Business Coaching Practice Through Marketing

Strategy
Automation
Content
Journeys
Successful business coach who leveraged lead generators to grow their client base
July 10, 2024
June 6, 2024

Lead Generator Ideas for Business Coaches: Grow Your Client Base

Journeys
Strategy
Affordable Marketing Tactics
July 5, 2024
June 3, 2024

Finding Affordable Marketing: A Guide for New Entrepreneurs

Automation
Content
Design
Journeys
Messaging
July 10, 2024
May 30, 2024

How to Create Lead-Generating Worksheets and Checklists to Grow Your Business

Strategy
Automation
Journeys
Content
Lead Generation Strategies for Coaches
July 5, 2024
May 29, 2024

Lead Generation Strategies for Coaches

Journeys
Automation
Content
Messaging
Strategy
small business startup marketing package
July 5, 2024
May 27, 2024

BrandPacks: A small business startup marketing package

Content
Messaging
Automation
Strategy
Converting leads into ccustomers
July 18, 2024
May 21, 2024

How to Convert Leads into Paying Customers? The Power of Lead Products

Journeys
Automation
Messaging
Strategy
Branded Houses and House of Brands: What's the Difference?
July 5, 2024
May 14, 2024

Branded Houses and House of Brands: What's the Difference?

Story
Messaging
Strategy
Minimal Viable Marketing
July 5, 2024
May 8, 2024

Minimum Viable Marketing: The Essentials to Growing Your Business

Story
Messaging
Content
Automation
Strategy
3 women reading sales sequences on their phones
July 5, 2024
May 1, 2024

Lead Generator + Sales Sequence: The Journey from prospect to customer

Journeys
Automation
Strategy
CRM Essentials for Coaches: Building Strong Client Connections
May 27, 2024
April 25, 2024

CRM Essentials for Coaches: Building Strong Client Connections

Automation
Journeys
A calendar booking solutions for an entrepreneur or small business owner.
July 5, 2024
April 17, 2024

Why Having a Clean Booking Solution is SO Important

Journeys
Automation
Strategy
Transforming Customer Pain Points into Powerful Connections
May 24, 2024
April 3, 2024

Transforming Customer Pain Points into Powerful Connections

Story
Messaging
Why We Use the StoryBrand Framework
May 24, 2024
March 28, 2024

Why We Use the StoryBrand Framework

StoryBrand
Why I Became a StoryBrand Certified Guide
May 7, 2024
March 20, 2024

Why I Became a StoryBrand Certified Guide

StoryBrand
The Entrepreneur’s 30-Day Marketing Plan
April 8, 2024
January 8, 2024

The Entrepreneur’s 30-Day Marketing Plan | New Better Story Marketing OS Users

Automation
Journeys
StoryBrand Websites
May 24, 2024
January 5, 2024

How StoryBrand Certified Web Designers Elevate Your Brand

Story
Design
Messaging
Content
Journeys
Unpacking the Benefits of Hiring a StoryBrand Copywriter
July 18, 2024
January 2, 2024

Unpacking the Benefits of Hiring a StoryBrand Copywriter

Content
Messaging
Story
StoryBrand
Marketing automation to generate new leads
December 24, 2023
December 22, 2023

Leads Automation: Use Marketing Automation to Get New Leads

Automation
Journeys
Maximizing Pipelines and Opportunities in Your New CRM
January 8, 2024
December 21, 2023

How to Maximize Pipelines and Opportunities in Your New CRM

Automation
Journeys
CRM Marketing Workflows
January 16, 2024
December 19, 2023

Creating Effective CRM Workflows: A Step-by-Step Guide for Success

Automation
Journeys
CRM calendar solution for entrepreneurs
January 16, 2024
December 15, 2023

Calendar Solutions for Purpose-Driven Entrepreneurs

Automation
Proposals & Invoices automation for entrepreneurs
December 24, 2023
December 13, 2023

Creating and Sending Proposals & Invoices in the Better Story Marketing OS

Automation
July 18, 2024
December 11, 2023

Contact Management 101: How to Import Contacts into your CRM

Automation
Email Automation for Entrepreneurs
April 8, 2024
December 7, 2023

How to Leverage Email in Your Marketing OS and Boost Your Business

Automation
January 16, 2024
December 4, 2023

How to add employees to the Better Story Marketing OS

Automation
How to Set up Your Better Story Marketing OS
December 24, 2023
November 30, 2023

How to Set up Your Better Story Marketing OS

Automation
Doing More with Less: How Small Entrepreneurs and Nonprofits Can Repurpose Content
April 8, 2024
November 3, 2023

Doing More with Less: How Small Entrepreneurs and Nonprofits Can Repurpose Content

Content
Messaging
Journeys
Story
Customer Journey Blueprint: The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses
July 5, 2024
October 30, 2023

The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses

Journeys
Strategy
Who is Your Ideal Customer? A Guide to Identifying and Targeting Your Perfect Audience
July 5, 2024
October 28, 2023

Who is Your Ideal Customer? A Guide to Identifying and Targeting Your Perfect Audience

Journeys
Story
Messaging
Strategy
How to Market Your Coaching Business
July 19, 2024
October 23, 2023

How to Market Your Coaching Business

Journeys
Messaging
Automation
Strategy
A Beginner's Guide to Content Marketing for Coaches, Entrepreneurs and Small Business Owners.
July 5, 2024
October 19, 2023

A Beginner's Guide to Content Marketing for Coaches, Entrepreneurs and Small Business Owners.

Content
Messaging
Story
Strategy
November 11, 2023
October 17, 2023

Automate Telling Your Brand Story

Automation
Journeys
A woman integrating her small business brand story into a customer journey map
April 8, 2024
October 11, 2023

Integrate your brand story

Journeys
Story
Design
A notebook for writing your brand story
April 9, 2024
October 2, 2023

Write your brand story

Story
Journeys
Messaging
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