Better Story Marketing Guides

Marketing Guides

Marketing doesn’t have to be rocket science and you don't necessarily need to do all the new trending fads. You'll get business results from effectively executing the basics.

Our guides will teach you the essentials for marketing your small business or non-profit.

Featured Guides

A notebook for writing your brand story
April 3, 2024
October 2, 2023

Write your brand story

A woman integrating her small business brand story into a customer journey map
April 3, 2024
October 11, 2023

Integrate your brand story

computer used for small business marketing automation
October 11, 2023
October 17, 2023

Automate Telling Your Brand Story

How to Market Your Coaching Business
August 4, 2025
October 23, 2023

How to Market Your Coaching Business

Customer Journey Blueprint: The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses
April 3, 2024
October 30, 2023

The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses

Why I Became a StoryBrand Certified Guide
November 26, 2025
March 20, 2024

Why I Became a StoryBrand Certified Guide

Latest Guides

Landscaping Marketing Ideas
November 29, 2025
November 18, 2025

Landscaping Marketing Ideas

Automation
Design
Content
Messaging
Strategy
Practical marketing ideas that build trust and bring in clients who stick around for years.
November 29, 2025
November 5, 2025

Bookkeeping Marketing Ideas That Attract Long-Term Clients

Strategy
Digital Marketing for Landscaping Companies
November 29, 2025
October 30, 2025

Digital Marketing for Landscaping Companies

Strategy
Design
Content
Automation
Journeys
How to Start a Doula Business
November 29, 2025
October 15, 2025

How to Start a Doula Business

Automation
Content
Journeys
Messaging
Strategy
Landscaping SEO Guide: How to Rank Locally
November 29, 2025
September 23, 2025

Landscaping SEO Guide: How to Rank Locally

Content
Strategy
Messaging
How to Find Doula Clients
November 29, 2025
September 17, 2025

How to Find Doula Clients

Automation
Strategy
Messaging
A clear, practical digital marketing plan nutritionists can use to attract clients online without confusion or overwhelm.
November 29, 2025
September 8, 2025

Digital Marketing for Nutritionists

Content
Automation
Strategy
Lawn Care Email Marketing
November 29, 2025
August 29, 2025

Lawn Care Email Marketing

Automation
Content
Messaging
Strategy
Email Marketing for Doulas (Simple Nurture Sequences)
November 29, 2025
August 14, 2025

Email Marketing for Doulas

Strategy
Automation
Messaging
Doula Advertising: How to Get Seen Without Feeling Salesy
November 29, 2025
August 8, 2025

Doula Advertising: How to Get Seen Without Feeling Salesy

Content
Journeys
Strategy
Messaging
November 29, 2025
August 7, 2025

How to Stand Out as a Nutritionist Online

Content
Strategy
Social Media for Landscaping Businesses
November 29, 2025
July 22, 2025

Social Media for Landscaping Businesses

Content
Automation
Strategy
Messaging
Social Media for Lawn Care Businesses
November 29, 2025
July 17, 2025

Social Media for Lawn Care Businesses

Automation
Content
Messaging
Strategy
A complete system for building your online presence and turning digital traffic into paying clients.
November 29, 2025
July 10, 2025

Digital Marketing for Bookkeepers

Design
Content
Automation
Strategy
November 29, 2025
July 10, 2025

Marketing Ideas for Nutritionists That Actually Work

Strategy
Content
Messaging
The most effective online platforms for promoting your bookkeeping services and reaching ready-to-buy clients.
November 29, 2025
July 8, 2025

Where to Advertise Bookkeeping Services Online

Automation
Content
Strategy
Doula Website Checklist (What Your Site Must Include)
November 29, 2025
June 30, 2025

Doula Website Checklist

Content
Strategy
Social Media for Doulas: What Actually Builds Trust
November 29, 2025
June 13, 2025

Social Media for Doulas: What Actually Builds Trust

Design
Automation
Content
Strategy
A simple checklist that helps you stay organized, consistent, and focused on what actually grows your bookkeeping business
November 29, 2025
June 12, 2025

Bookkeeper Marketing Checklist

Strategy
Content
Local SEO Guide for Lawn Care Companies
November 29, 2025
June 11, 2025

Local SEO Guide for Lawn Care Companies

Automation
Content
Messaging
Journeys
Strategy
A clear list of the most reliable ways bookkeepers can attract new clients today.
November 29, 2025
June 10, 2025

How to Find Bookkeeping Clients

Strategy
Journeys
Marketing Strategies for Landscaping Businesses
November 29, 2025
May 30, 2025

Marketing Strategies for Landscaping Businesses

Strategy
Content
Journeys
Messaging
Automation
Email Marketing for Landscaping Companies
November 29, 2025
May 27, 2025

Email Marketing for Landscaping Companies

Content
Strategy
Automation
A practical approach to social media built around clarity, trust, and consistency—not trends or daily posting.
November 29, 2025
May 13, 2025

Social Media Marketing for Bookkeepers: What Actually Works

Strategy
Content
Doula Marketing Strategies That Bring in Steady Clients
November 29, 2025
May 5, 2025

Doula Marketing Strategies That Bring in Steady Clients

Content
Strategy
Messaging
Email Marketing for Nutritionists (Simple Welcome + Nurture Templates)
November 29, 2025
May 5, 2025

Email Marketing for Nutritionists

Automation
Strategy
Design
Messaging
Content
Lawn Care Marketing Plan
November 29, 2025
April 28, 2025

Lawn Care Marketing Plan

Strategy
Messaging
Content
Automation
Design
A beginner-friendly email plan designed to keep you top-of-mind and build trust with potential clients.
November 29, 2025
April 11, 2025

Email Marketing for Bookkeepers: Simple Campaigns That Bring in Clients

Journeys
Automation
Content
Strategy
A simple checklist to help nutritionists build a clear, trust-building website that turns visitors into clients.
November 29, 2025
April 8, 2025

Nutritionist Website Checklist

Automation
Strategy
Journeys
Design
Content
Lawn Care Marketing Strategies for Fast Growth
November 29, 2025
March 28, 2025

Lawn Care Marketing Strategies for Fast Growth

Marketing for Doulas: How to Get More Clients and Build a Steady Practice
November 29, 2025
March 19, 2025

Marketing for Doula Businesses

Strategy
Content
A simple, clear marketing plan any bookkeeper can follow to get steady clients.
November 29, 2025
March 12, 2025

Bookkeeping Marketing Plan: Step-by-Step Guide for Growing Your Client Base

Content
Journeys
Strategy
Social Media for Nutritionists: Build Trust and Get Clients
November 29, 2025
March 7, 2025

Social Media for Nutritionists

Content
Strategy
Journeys
Automation
Marketing for Lawn Care Businesses: How to Get More Local Clients and Build Recurring Revenue
November 29, 2025
February 27, 2025

Marketing for Lawn Care Businesses

Strategy
Automation
Messaging
Marketing for Landscaping Businesses: How to Get More High-Value Clients
November 29, 2025
February 20, 2025

Marketing for Landscaping Businesses

Automation
Content
Messaging
Strategy
Marketing for Bookkeepers: How to Get More Clients and Grow Your Monthly Revenue
November 29, 2025
February 13, 2025

Marketing for Bookkeepers: How to Get More Clients and Grow Your Monthly Revenue

Automation
Messaging
Strategy
Design
Content
Nutritionist Marketing Plan – Step-by-Step Guide
November 29, 2025
February 5, 2025

Nutritionist Marketing Plan

Strategy
Content
Automation
December 1, 2025
January 22, 2025

Marketing for Nutritionists

Strategy
Messaging
Content
Automation
Design
How to use StoryBrand AI
June 2, 2025
January 3, 2025

How to Use StoryBrand AI to Transform Your Marketing

Automation
Content
Messaging
StoryBrand
Measure Your Marketing
January 2, 2025
January 1, 2025

The Entrepreneur's Guide to Measuring What Matters in Marketing

Strategy
Journeys
Leadership coaches using content marketing to grow their business
January 2, 2025
November 13, 2024

How to Attract More Clients with Content Marketing for Leadership Coaches

Content
Messaging
local leadership coach connecting with potential new clients
January 2, 2025
October 22, 2024

Local Marketing Essentials for Leadership Coaches to Grow Their Client Lists

Strategy
leadership coaches applying marketing ideas
January 2, 2025
September 26, 2024

Boost Your Leadership Coaching Practice with Effective Marketing Ideas

Strategy
Journeys
leadership coach using a CRM to take advantage of their lead generator
January 2, 2025
September 10, 2024

Leverage Marketing Technology to Convert More Leads for Your Leadership Coaching Business

Automation
Strategy
Journeys
leadership coach setting up a lead generator
January 2, 2025
August 22, 2024

From Leads to Clients: Powerful Lead Generators for Leadership Coaches

Strategy
Automation
Journeys
A leadership coach who is using marketing to grow their business
October 9, 2024
August 5, 2024

Ultimate Guide: How Leadership Coaches Can Use Marketing to Grow Their Practice

Strategy
Automation
Content
Messaging
a life coach using email marketing to grow their life coaching business
November 29, 2025
July 26, 2024

From Inbox to Booking: Using Email Marketing to Grow Your Life Coaching Practice

Automation
Content
Journeys
Messaging
Strategy
life coach working with a marketing agency
November 29, 2025
July 24, 2024

Streamline Your Success: Choosing the Right Marketing Agency for Your Life Coaching Practice

Strategy
Automation
Content
Journeys
a life coach using social media to market their life coaching business
November 29, 2025
July 22, 2024

Social Media Strategies to Expand Your Life Coaching Practice

Automation
Journeys
Strategy
Life coach using content marketing to grow their life coaching business
November 29, 2025
July 19, 2024

The Life Coach’s Guide to Effective Content Marketing

Content
Messaging
Strategy
Life coach using local marketing to grow their business
November 29, 2025
July 17, 2024

Growing Your Life Coaching Business Through Local Outreach

Strategy
Messaging
Life Coach marketing their business
October 9, 2024
July 15, 2024

How to Grow Your Life Coaching Practice: Essential Marketing Tips and Tricks

Strategy
Journeys
Content
Leadership coaches leveraging social media to grow their business
October 9, 2024
July 13, 2024

Engage and Convert: Social Media Marketing for Leadership Coaches

Content
Journeys
Strategy
Leadership coaches using email marketing to grow their business
October 9, 2024
July 13, 2024

Unlock the Power of Email Marketing for Leadership Coaches

Content
Automation
Journeys
Strategy
Life coaches using marketing to grow their business
November 29, 2025
July 11, 2024

Grow Your Life Coaching Business: The Comprehensive Marketing Guide

Automation
Content
Design
Journeys
Messaging
Life Coach using marketing technology and automation
November 29, 2025
July 10, 2024

Modern Marketing for Life Coaches: Harnessing Technology to Build Your Client Base

Automation
Journeys
Strategy
Life Coach using lead generation to grow their business
November 29, 2025
July 8, 2024

Launch Your Life Coaching Practice with Powerful Lead Generation Ideas

Strategy
Journeys
Automation
Entrepreneur ready to learn about StoryBrand
July 5, 2024
July 5, 2024

How Do I Learn More About StoryBrand?

StoryBrand
Story
Messaging
a business coach using email marketing to land new clients
October 9, 2024
July 3, 2024

How to Use Email Marketing to Grow Your Business Coaching Practice

Strategy
Automation
Content
Messaging
Journeys
A small business owner identifying which marketing actions will help them grow their business.
July 5, 2024
July 1, 2024

What Should I Focus On to Grow My Business?

Strategy
entrepreneur creating a quiz to generate new clients
August 7, 2024
June 28, 2024

Leveraging Quizzes to Grow Your Business: A Dynamic Guide

Automation
Strategy
Journeys
Content
a customer who is in both your target market and you niche
July 6, 2024
June 26, 2024

Niche vs. Market: Understanding the Difference to Grow Your Business

Strategy
content to grow a coaching business
October 9, 2024
June 24, 2024

How to Use Content Marketing to Grow Your Business Coaching Practice

Content
Messaging
Strategy
Journeys
marketing agency that's helping leadership coaches
October 9, 2024
June 19, 2024

Unlock Growth: Finding the Right Marketing Agency for Leadership Coaches

Strategy
Messaging
Business coach using social media to grow their business
October 9, 2024
June 18, 2024

How to Use Social Media to Grow Your Business Coaching Practice

Strategy
Automation
Content
Journeys
business coaches engaged in local marketing strategies
October 9, 2024
June 17, 2024

Leveraging Local Marketing Techniques to Grow Your Business Coaching Practice

Strategy
Content
Messaging
search for marketing ideas to grow a coaching business
October 9, 2024
June 14, 2024

Marketing Ideas: How to Grow Your Business Coaching Practice

Strategy
Content
Journeys
Automation
marketing agency ready to help business coaches
October 9, 2024
June 13, 2024

How to Find a Marketing Agency to Grow Your Business Coaching Practice

Strategy
Automation
Messaging
Content
Journeys
Business Coach leveraging technology to grow their coaching business
October 9, 2024
June 12, 2024

How to Use Marketing Technology to Grow Your Business Coaching Practice

Strategy
Automation
Content
Journeys
Business coaches who leveraged marketing to grow their practice.
October 9, 2024
June 10, 2024

The Ultimate Guide to Growing Your Business Coaching Practice Through Marketing

Strategy
Automation
Content
Journeys
Successful business coach who leveraged lead generators to grow their client base
October 9, 2024
June 6, 2024

Lead Generator Ideas for Business Coaches: Grow Your Client Base

Journeys
Strategy
Affordable Marketing Tactics
July 5, 2024
June 3, 2024

Finding Affordable Marketing: A Guide for New Entrepreneurs

Automation
Content
Design
Journeys
Messaging
small business owner creating a new lead magnet
August 7, 2024
May 30, 2024

How to Create Lead-Generating Worksheets and Checklists to Grow Your Business

Strategy
Automation
Journeys
Content
Lead Generation Strategies for Coaches
September 11, 2024
May 29, 2024

Lead Generation Strategies for Coaches

Journeys
Automation
Content
Messaging
Strategy
small business startup marketing package
July 5, 2024
May 27, 2024

BrandPacks: A small business startup marketing package

Content
Messaging
Automation
Strategy
Converting leads into ccustomers
July 18, 2024
May 21, 2024

How to Convert Leads into Paying Customers? The Power of Lead Products

Journeys
Automation
Messaging
Strategy
Branded Houses and House of Brands: What's the Difference?
January 2, 2025
May 14, 2024

Branded Houses and House of Brands: What's the Difference?

Story
Messaging
Strategy
Minimal Viable Marketing
July 5, 2024
May 8, 2024

Minimum Viable Marketing: The Essentials to Growing Your Business

Story
Messaging
Content
Automation
Strategy
3 women reading sales sequences on their phones
August 6, 2024
May 1, 2024

Lead Generator + Sales Sequence: The Journey from prospect to customer

Journeys
Automation
Strategy
CRM Essentials for Coaches: Building Strong Client Connections
August 15, 2024
April 25, 2024

CRM Essentials for Coaches: Building Strong Client Connections

Automation
Journeys
A calendar booking solutions for an entrepreneur or small business owner.
July 5, 2024
April 17, 2024

Why Having a Clean Booking Solution is SO Important

Journeys
Automation
Strategy
Transforming Customer Pain Points into Powerful Connections
May 24, 2024
April 3, 2024

Transforming Customer Pain Points into Powerful Connections

Story
Messaging
Why We Use the StoryBrand Framework
October 3, 2025
March 28, 2024

Why We Use the StoryBrand Framework

StoryBrand
Why I Became a StoryBrand Certified Guide
October 3, 2025
March 20, 2024

Why I Became a StoryBrand Certified Guide

StoryBrand
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