The Entrepreneur’s 30-Day Marketing Plan | New Better Story Marketing OS Users

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April 8, 2024
The Entrepreneur’s 30-Day Marketing Plan

Starting a business, coaching service or nonprofit requires a lot of energy, time, effort, and dedication. And no matter how good your product or service is, it will not sell itself. 

A solid marketing plan is essential for the success of your business. 

However, as an entrepreneur, you might be unsure about where to start and what to prioritize. To help you with this, we’ve created a 30-day marketing plan for all our new users on the Better Story Marketing OS

In this guide, we’ll walk you through the steps to create a successful 30-day marketing plan that will help you achieve your goals. We’ve broken it down into 1-week sprints, each with a specific focus. 

  1. Clarify your ideal customer.
  2. Design a lead generator.
  3. Create an email sales sequence.
  4. Promote your lead magnet.
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Week 1: Clarify your ideal customer.

It's vital for any entrepreneur to clarify who their ideal customer is

This means taking the time to understand their goals, the challenges they face, the emotions they feel and where they look for solutions. 

When entrepreneurs know who they're targeting, they're more likely to create meaningful connections with their audience and grow their business over time.

Don't be afraid to refine your ideal customer as your business grows and evolves. Remember, the key is to stay focused on who you want to serve and how you can best meet their needs.

Check out our guide for a deeper dive into defining your ideal customer.

Week 2: Design a lead generator.

To build and grow your business, it’s essential to capture leads and convert them into customers. And a lead generator can be a game-changer for your business by providing you with a steady stream of leads.

The key is to match your knowledge and expertise with a very specific challenge your ideal customer is facing. When you’ve identified a targeted problem you can solve, you have a good candidate for a lead generator.

Here are some common lead generators:

  1. Worksheets: Offering a free worksheet that helps solve a problem related to your industry or business can be a great incentive for visitors to provide their contact information.
  2. Webinars: Free webinars provide value and demonstrate your expertise, encouraging sign-ups.
  3. Free Trials: If you offer a service, providing a free trial can be an effective lead magnet.
  4. Discounts/Coupons: Offering a discount or coupon code can encourage visitors to make a purchase and become a lead.
  5. Checklists: Quick, easy-to-digest resources like checklists are often appreciated by potential customers.
  6. Email Courses: A free email course delivered over several days can be a great way to provide value and establish a relationship with potential customers.
  7. Templates: Whether it's a business plan template or a calendar template, these tools can be highly sought after.
  8. Surveys/Quizzes: Engaging content like surveys or quizzes can also serve as lead magnets, especially when participants receive personalized results or recommendations.
  9. White Papers/Reports: These in-depth resources can be appealing to leads looking for detailed information on a specific topic.
  10. Toolkits: A collection of resources or tools can be a highly attractive lead magnet, especially if it helps solve a problem for your audience.

The best lead generators are those that offer value to the prospective customer and align with your business goals and target audience. You want to create something you think a customer might pay $15-20 for.

Week 3: Create an email sales sequence.

A potential customer has downloaded your lead generator and given you their email. What will you do with it?

Before you start writing your emails, you need to have a clear understanding of what you want to achieve. What product or service are you planning to offer this potential customer?

In the first week, you identified the interests, pain points, and how your product or service can benefit your ideal customer. What you learned then should inform the emails you write now. 

Here are some dependable strategies for the emails in your sales sequence.

  • Problem & Solution: Remind your potential customers of the problem they’re facing, the pain they’re experiencing and how you can help.
  • Resolve Barriers: There are likely barriers or objections your potential customers have that will keep them from buying from you. Address these head-on in your email sequence.
  • New Perspective: Is there a new perspective you want to invite these customers to take as they look for a solution to the problem they’re experiencing?
  • Success Stories: Tell a story of a past customer who was facing the same challenges and was able to overcome them by choosing your product or service.

Each email in your sequence should offer something of value to the recipient, whether it's useful information, tips, exclusive deals, or answers to common questions.

Include passive calls to action early in your sequence and end it with a sales email that includes a strong call to action.

This is a series of emails that are sent out with the goal of converting leads into customers. By providing helpful information, showcasing your expertise, and offering valuable offers and incentives, a well-crafted email sequence can be a game-changer for any entrepreneur. 

Marketing can often feel like navigating a maze for purpose-driven entrepreneurs.

A Focus Session helps you take the next step toward a clear and actionable marketing strategy that can help you drive impact

Week 4: Promote your lead generator.

Promoting a lead generator effectively is essential for entrepreneurs who wish to generate leads and grow their businesses. 

Here are some strategies you can use to promote your lead generator.

  • Effective SEO: By optimizing your website and content around relevant keywords, you can help your lead magnet appear in search results when potential customers search for solutions to their problems.
  • Social Media Promotion: Utilize social media platforms like Facebook, LinkedIn, Instagram, and Twitter to share your lead magnet. Tailor your message to fit the platform and audience. 
  • Email Marketing: Incorporate your lead magnet into your long-term email marketing efforts. This can be done by including a link to the lead magnet in your email signature or by mentioning it in your newsletter.
  • Content Marketing: Write blog posts or create videos that provide valuable information related to your lead magnet. Use these as opportunities to promote your lead magnet.
  • Paid Advertising: Consider using paid advertising on platforms like Google AdWords or social media. Target your ads to reach people who would find your lead magnet useful.
  • Webinars and Live Events: Promote your lead magnet during webinars or live events. This can be an effective way to reach a captive audience and generate interest.
  • Partnerships and Collaborations: Partner with influencers or other businesses in your niche to cross-promote each other's lead magnets. This can help you reach a wider audience.
  • Website Optimization: Ensure your website is optimized to promote your lead magnet. This could mean featuring it prominently on your homepage, creating dedicated landing pages, or adding opt-in forms to your blog posts.

The key to successful promotion is understanding your target audience and what they find valuable. By focusing on their needs and interests, you can create a lead generator that truly resonates and drives engagement.

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You should now feel more confident and organized in using a sales funnel to achieve your business goals. 

A successful marketing plan requires careful planning, understanding your target audience, and utilizing different strategies to reach them. That is why we encouraged you to clarify your ideal customer in the first week of this plan. 

When you know exactly who your audience is, you can tailor your efforts toward their needs and interests. Additionally, designing a lead generator and creating an effective email sales sequence are crucial components to building a strong customer base. 

Promoting your lead magnet through various channels will help increase brand awareness and attract potential customers. 

Consistency is key in marketing. It may take time to see results, but with perseverance and determination, success will come. Start creating that 30-day marketing plan today and make those business dreams a reality!

Action Plan

We covered a lot in this guide. If you’re wondering how to implement this using the Better Story Marketing OS, here are some resources.

  • Building a landing page for your lead generator.
  • Building an email workflow.
  • Scheduling social media.

Frequently Asked Questions

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