When the story isn’t clear, customers don't pay attention.
A compelling and clear brand story helps you stand out from the competition and invites your potential customers to engage. Clarifying your brand story is critical if you want to expand your reach.
At Better Story Marketing, we understand how marketing can feel overwhelming. But marketing doesn't have to be rocket science, and you don't necessarily need to do all the latest trending fads.
You'll get business results from telling a compelling story and effectively executing the essentials.
We know investing in your brand story will bring you a return in the form of new and returning business. With a clear story to tell, you'll stand out in a crowded marketplace, and word of mouth will continue to grow.
In this guide, we’ll walk you through how to write your business brand story effectively.
If you get overwhelmed and just want help from someone who does this every day, reach out and schedule a story session. We’d love to hear about your business and explore how we can help you tell your story in a way that directly impacts the bottom line and helps you make a greater impact.
Most people assume their brand story is already clear and obvious to their customers. However, there is always a gap between what the business believes and what customers understand.
Most business owners default to telling the story from their own perspective rather than the customer's perspective.
How much is unclear messaging costing you?
You are not the hero of the business brand story. Your customer is. This is where most people get tripped up. They think, “Of course I’m the hero of the story. It’s my story.”
Your customer is the main character in your story. Your business’s role is that of a guide. The guide helps the hero overcome difficulties and achieve their goals.
Your ideal customer is likely the person you started your business to help.
It’s the same with your business. Your customers have a problem that is preventing them from reaching their goals. Your business helps them solve those problems. And that’s really valuable. It's the value your customers will pay for.
So, let’s dive into how you can write a clear and compelling brand story for your business.
The SMB Marketing Checklist will help you know if you have the essentials to market your small business.