But marketing doesn't have to be rocket science, and you don't necessarily need to do all the latest trending fads. You'll get business results from telling a compelling story and effectively executing the essentials.
Imagine your ideal customer moving seamlessly from an Instagram post to your website to scheduling a call with you. All along the way, they feel like a friend is guiding them to what they want and need. In the end, they are thankful for your being able to engage with your small business or non-profit.
That’s the kind of results your marketing should produce. And it's totally possible when you have the right elements in place.