Content marketing is a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of content marketing is to drive profitable customer action.
Unlike traditional marketing tactics that often involve direct promotion of products or services, content marketing revolves around the creation and sharing of content that educates, entertains, or informs to build a relationship with the audience. This content can come in many forms, including blog posts, videos, ebooks, infographics, podcasts, webinars, and social media posts.
By offering high-quality, relevant content, businesses and organizations can position themselves as thought leaders in their industry, build trust with their audience, improve their search engine rankings, and ultimately drive more sales or conversions.
Learn more about content marketing and repurposing content.