The number of personas you should create depends on the diversity of your customer base and the complexity of your product or service offerings.
Three to five personas are often enough to cover your main customer segments. These should represent the majority of your customers or the customers you are specifically targeting.
Less is better.
Remember, the goal is not to create a persona for every individual customer, but rather to capture the key types of customers that represent your larger audience. Each persona should be distinct enough to guide different marketing strategies or product developments.
It's also important to review and update your personas regularly to ensure they continue to accurately reflect your customer base.
Lean more about how to identify your ideal customer persona.
It’s easy to feel stuck or uncertain about how to move ahead and take the next step in your marketing. Maybe you feel overloaded or like you’re just spinning your wheels. What if you had someone alongside you on the journey?