Repurposing content, when done correctly, does not hurt SEO. In fact, it can actually boost your SEO. When you repurpose content, you're not using the exact same content in multiple places, which could be seen as duplicate content by search engines. Instead, you're adapting it to fit different formats or audiences, which can help you rank for different keywords and reach a wider audience.
However, it's important to note that while repurposing content can benefit your SEO, simply duplicating content can harm it. Search engines like Google aim to provide users with a variety of content, and they may penalize sites that have a lot of duplicate content, potentially resulting in lower rankings.
Therefore, when repurposing content, make sure to adapt it sufficiently so that it's not seen as duplicate content. This might involve updating the information, changing the format, targeting a different audience, or adding new insights or perspectives.
Another point to consider is that repurposed content should still link back to the original content. This helps search engines understand that the content is a different version of the original piece, not an attempt to duplicate it.
In summary, repurposing content can be a great way to maximize your content creation efforts and improve your SEO, as long as it's done properly.
Learn more about how to repurpose content.