While it's not mandatory to have technical skills to use marketing automation software, having a certain level of technical proficiency can be beneficial. Becoming a marketing automation specialist does require a combination of technical and soft skills.
Some marketing automation tools may require basic HTML and CSS skills. However, many modern marketing automation tools are designed to be user-friendly and do not require extensive technical knowledge.
Ultimately, while having technical skills can make using marketing automation software easier and more effective, many platforms are designed to be used by marketers with a variety of skill levels. It's important to choose a platform that aligns with your own technical comfort and skill level.
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Whether you're new to marketing automation or already have a solution but aren't sure if it will scale well, we're here to help.
During the Q&A session, you can ask questions about how to best leverage marketing automation in your business or about our Better Story Marketing OS Software.
You get to decide the questions and we want to help you automate telling your brand story so your business or nonprofit can move ahead.