The cost of marketing automation can vary greatly depending on the specific tool, the features it offers, and the size of your business. For instance, some small business marketing automation solution starts at $90 per month for 100 contacts. On the other hand, some plans offer unlimited sending, email marketing, newsletters, and other features starting at $17/month for 3 users.
More comprehensive professional plans can go as high as $800/month with an additional one-time onboarding fee of $3000.
However, the cost should also be weighed against the potential benefits of automation. According to Avidly Agency, companies spend an average of 7% of their overall budgets on marketing automation, considering the time and resources it saves. It's also worth noting that the cost savings effects of automation are often more long-term.
While marketing automation can seem expensive upfront, many businesses find it to be a worthwhile investment in the long run because of the efficiency it brings and the potential for improved ROI. As always, it's important for each business to assess its individual needs and budget before deciding on a marketing automation tool.
Learn more about automating your small business or non-profit marketing strategy.