Yes, you absolutely can create customer personas on your own. Here's a basic step-by-step guide to help you get started:
Remember, the goal of creating personas is to better understand your customers so you can serve them more effectively. The more detailed and accurate your personas are, the more useful they will be.
If you feel stuck or are just getting started and want some help creating personas as part of your overall brand story, schedule a story session and let's explore what's possible.
Lean more about how to identify your ideal customer persona.
The SMB Marketing Checklist will help you know if you have the essentials to market your small business.