Brand Intensive
Your new brand delivered in 2 weeks.
Creating or redesigning a brand is a lot of work. The process can feel both opaque and intimidating. It's easy to put off.
But here's why you can't afford to delay brand clarity.
When the story isn’t clear, customers don't pay attention.
A compelling and clear brand story helps you stand out from the competition and invites your potential customers to engage. Clarifying your brand story is critical if you want to expand your reach.
At Better Story Marketing, we've streamlined the process because marketing doesn't have to be rocket science, and you don't necessarily need to do all the latest trending fads.
You'll get business results from telling a compelling story and effectively executing the essentials.
We know investing in your brand story will bring you a return in the form of new and returning business. With a clear story to tell, you'll stand out in a crowded marketplace, and word of mouth will continue to grow.
Are you ready to write your brand story?
We facilitate the Brand Story Messaging Session so you can fully engage and speak into the story being told.
We then take all the creative output of the session and codify it into a messaging framework and ready to use marketing deliverable.
Here's how the Schedule breaks down:
- Sketch Session (1 week before the intensive)
- Brand Intensive
- Action Session (1 week after the intensive)
It takes time and intentionality to write a brand story that truly represents your business and resonates strongly with your ideal customer. This process can feel overwhelming or intimidating because most founders didn’t go to school for marketing and don’t write copy for fun.
But it’s ok. We’ve been studying and practicing this stuff for years and we’ve helped many people like yourself.
We get it. Most of us run our own small business, or two. We understand the needs and the demands you face.
We've worked for global organizations, as soloprenuers and the spaces in between.
Each member in the collective has deep well developed talents combined with broad and diverse skillsets.
We keep it simple.
We've distilled the essentials of effective marketing.
Together we clarify your brand story and then use it to build a messaging framework you can use when communicating every day.
We will deliver a complete marketing framework that you and anyone in your organization can use for marketing or communication.
Are you a nonprofit or a coach?
We offer a 25% discount for nonprofits at $6K and a simplified Brand Intensive for coaches at $4K. If you're interested in learning more start by scheduling a free Story Session.
Brand Intensive
Your new brand delivered in 2 weeks.
Creating or redesigning a brand is a lot of work. The process can feel both opaque and intimidating. It's easy to put off.
But here's why you can't afford to delay brand clarity.
When the story isn’t clear, customers don't pay attention.
A compelling and clear brand story helps you stand out from the competition and invites your potential customers to engage. Clarifying your brand story is critical if you want to expand your reach.
At Better Story Marketing, we've streamlined the process because marketing doesn't have to be rocket science, and you don't necessarily need to do all the latest trending fads.
You'll get business results from telling a compelling story and effectively executing the essentials.
We know investing in your brand story will bring you a return in the form of new and returning business. With a clear story to tell, you'll stand out in a crowded marketplace, and word of mouth will continue to grow.
It takes time and intentionality to write a brand story that truly represents your business and resonates strongly with your ideal customer. This process can feel overwhelming or intimidating because most founders didn’t go to school for marketing and don’t write copy for fun.
But it’s ok. We’ve been studying and practicing this stuff for years and we’ve helped many people like yourself.
We get it. Most of us run our own small business, or two. We understand the needs and the demands you face.
We've worked for global organizations, as soloprenuers and the spaces in between.
Each member in the collective has deep well developed talents combined with broad and diverse skillsets.
We keep it simple.
We've distilled the essentials of effective marketing.
Together we clarify your brand story and then use it to build a messaging framework you can use when communicating every day.
We will deliver a complete marketing framework that you and anyone in your organization can use for marketing or communication.
Are you a nonprofit or a coach?
We offer a 25% discount for nonprofits at $6K and a simplified Brand Intensive for coaches at $4K. If you're interested in learning more start by scheduling a free Story Session.
1 Credit
3 Credits
8 Credits
Find the Perfect Plan for Your Business or Nonprofit
Streamline Your Marketing with Powerful Automation
Automate repetitive marketing tasks, nurture leads, and drive customer engagement with our robust marketing automation solution.
Time-Saving Efficiency
Automate repetitive marketing tasks, freeing up valuable time to focus on strategic initiatives and creativity.
Personalized Customer Journeys
Create targeted, personalized customer journeys based on user behavior, driving higher engagement and conversions.
Simplify Your Marketing with Everything in a Single App
What if your marketing technology stopped being such a pain but instead felt easy.
Email Marketing
Grow your reach through an engaged email list and close sales with automated email nurture campaigns.
Social Media Management
Plan and schedule your social media campaigns and connect those campaigns to your other marketing campaigns and sales pipeline.
CRM Contacts and Pipelines
Optimize your lead generation process with conversion-focused strategies and tools.
Save $$$ Because the Price Never Changes
You can save time and money by combining all your marketing apps into one.
A Fixed Price Even When Your Business Scales
Your monthly price stays the same no matter how many contacts or users you have on your account.
Lock in the price the day you sign up
Even if the published rates do go up in the future, you will keep the same price as the first day you started using the Better Story Marketing OS.
Save time and $$ by combining all your apps into one.
Connect
Most entrepreneurs start out stitching together various services to keep costs low.
But in the end it ends up costing more in both time and money to keep everything in sync.
Consider the typical costs for a team with:
- 1,000 Contacts.
- 2 Team Members
Coordinate
As business grows, so does your marketing tech stack.
You're now using a CRM to keep track of your customers. And the number of tools to keep in sync just keeps growing.
Consider the typical costs for a team with:
- 2,500 Contacts.
- 5 Team Members
Community
You're seeing more and more happy customers and now you're exploring new ways to serve them.
Creating communities and courses can add a ton of value. But they can also add cost and complexity.
Consider the typical costs for a team with:
- 5,000 Contacts.
- 8 Team Members
OS Starter
Just getting started?
Coordinate your marketing with less than 50 contacts.
OS Starter
Just getting started?
Coordinate your marketing with less than 50 contacts.
Connect
Essential tools to connect with your ideal customers.
Leverage the primary channels of email, text, social media.
Connect
Essential tools to connect with your ideal customers.
Leverage the primary channels of email, text, social media.
Coordinate
Coordination you marketing and sales efforts as one.
Deliver personalized value to your customers at critical moment throughout their buying journey.
Coordinate
Coordination you marketing and sales efforts as one.
Deliver personalized value to your customers at critical moment throughout their buying journey.
Community
Grow a community that engages your ideal customer.
Increase your customers’ lifetime value through returning customers and referrals.
Community
Grow a community that engages your ideal customer.
Increase your customers’ lifetime value through returning customers and referrals.
OS Starter
Just getting started?
Coordinate your marketing with less than 50 contacts.
OS Starter
Just getting started?
Coordinate your marketing with less than 50 contacts.
OS Starter
Just getting started?
Coordinate your marketing with less than 50 contacts.
Connect
Essential tools to connect with your ideal customers.
Leverage the primary channels of email, text, social media.
Connect
Essential tools to connect with your ideal customers.
Leverage the primary channels of email, text, social media.
Connect
Essential tools to connect with your ideal customers.
Leverage the primary channels of email, text, social media.
Coordinate
Coordination you marketing and sales efforts as one.
Deliver personalized value to your customers at critical moment throughout their buying journey.
Coordinate
Coordination you marketing and sales efforts as one.
Deliver personalized value to your customers at critical moment throughout their buying journey.
Coordinate
Coordination you marketing and sales efforts as one.
Deliver personalized value to your customers at critical moment throughout their buying journey.
Community
Grow a community that engages your ideal customer.
Increase your customers’ lifetime value through returning customers and referrals.
Community
Grow a community that engages your ideal customer.
Increase your customers’ lifetime value through returning customers and referrals.
Community
Grow a community that engages your ideal customer.
Increase your customers’ lifetime value through returning customers and referrals.
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Find the Perfect Plan for Your Business or Nonprofit
Streamline Your Marketing with Powerful Automation
Automate repetitive marketing tasks, nurture leads, and drive customer engagement with our robust marketing automation solution.
Time-Saving Efficiency
Automate repetitive marketing tasks, freeing up valuable time to focus on strategic initiatives and creativity.
Personalized Customer Journeys
Create targeted, personalized customer journeys based on user behavior, driving higher engagement and conversions.
Simplify Your Marketing with Everything in a Single App
What if your marketing technology stopped being such a pain but instead felt easy.
Email Marketing
Grow your reach through an engaged email list and close sales with automated email nurture campaigns.
Social Media Management
Plan and schedule your social media campaigns and connect those campaigns to your other marketing campaigns and sales pipeline.
CRM Contacts and Pipelines
Optimize your lead generation process with conversion-focused strategies and tools.
Save $$$ Because the Price Never Changes
You can save time and money by combining all your marketing apps into one.
A Fixed Price Even When Your Business Scales
Your monthly price stays the same no matter how many contacts or users you have on your account.
Lock in the price the day you sign up
Even if the published rates do go up in the future, you will keep the same price as the first day you started using the Better Story Marketing OS.
Save time and $$ by combining all your apps into one.
Connect
Most entrepreneurs start out stitching together various services to keep costs low.
But in the end it ends up costing more in both time and money to keep everything in sync.
Consider the typical costs for a team with:
- 1,000 Contacts.
- 2 Team Members
Coordinate
As business grows, so does your marketing tech stack.
You're now using a CRM to keep track of your customers. And the number of tools to keep in sync just keeps growing.
Consider the typical costs for a team with:
- 2,500 Contacts.
- 5 Team Members
Community
You're seeing more and more happy customers and now you're exploring new ways to serve them.
Creating communities and courses can add a ton of value. But they can also add cost and complexity.
Consider the typical costs for a team with:
- 5,000 Contacts.
- 8 Team Members
Frequently Asked Questions
What elements should be included in a brand story?
Your brand story should consist of:
- The problem the organization exists to solve.
- Why that problem matters to the organization.
- What makes them qualified to solve the problem.
- The steps the organization takes to help the customer overcome the problem.
Learn how to write the brand story for your small business or non-profit.
Why is it important to have a compelling brand story?
A compelling brand story helps small businesses differentiate themselves from competitors, connect with their target audience on an emotional level, and establish a unique identity in the market.
Learn how to write the brand story for your small business or non-profit.
How can I make my brand story authentic?
To make your brand story authentic, focus on sharing your genuine motivations behind starting your business, highlight real customer experiences and testimonials, and ensure consistency between your brand values and actions.
Learn how to write the brand story for your small business or non-profit.
How often should I update my brand story?
It's a good practice to review and update your brand story periodically to ensure it accurately reflects your current business values and goals. Certainly, any time there is a change to the products or strategy of the business, the brand story should be updated.
At Better Story Marketing, we review our story twice a year as a team to ensure it represents us well and connects with our ideal customer.
Learn how to write the brand story for your small business or non-profit.
Should I include personal anecdotes in my brand story?
These anecdotes allow customers to connect with you on a deeper level. This isn’t the time to tell your company history, it’s telling the parts of your back story that overlap with the customers’ stories.
They can allow the customer to see both why their problem matters to you and how you’re qualified to help them. However, it's important to strike a balance and ensure that the anecdotes align with your brand identity and resonate with your target audience.
Learn how to write the brand story for your small business or non-profit.
How do I create effective marketing messaging?
To create effective marketing messaging, you need to:
- Define your target audience. Who are you trying to reach with your marketing message? What are their needs and pain points?
- Differentiate your business. What makes your business different from your competitors? Why should customers choose you? Why do you care about their problem? Why should they trust you can do the work? Who’s on your team?
- Provide a clear action plan. Tell your audience what the process looks like and how to get started. Give them a second option if they aren’t yet ready to buy.
- Tell the story of transformation. Persuasively describe how your customer’s life will be different after working with you. What better future is possible? What’s at stake if they do nothing?
Learn how to write the brand story for your small business or non-profit.
How do I know if my marketing messaging is effective?
There are a few ways to measure the effectiveness of your marketing messaging. You can track website traffic, social media engagement, and sales leads to see how your messaging resonates with your target audience.
You can also conduct surveys and customer interviews to get feedback on your messaging. But ultimately, is it converting leads into customers?
Learn how to write the brand story for your small business or non-profit.
What are some common mistakes to avoid when creating marketing messaging?
Here are some common mistakes to avoid when creating marketing messaging:
- Using too much jargon or technical language. Your marketing message should be easy to understand for everyone, even those who don't know much about your industry.
- Focusing on your features instead of your benefits. People don't buy features; they buy benefits. When crafting your marketing message, focus on the benefits your product or service offers your customers.
- Making promises that you can't keep. Don't overhype your product or service in your marketing message. Make sure that you can deliver on the promises that you make.
- Not using a call to action. Tell your audience what you want them to do next. Whether it's visiting your website, signing up for your newsletter, or making a purchase, make it clear what you want them to take action.
Learn how to write the brand story for your small business or non-profit.
What is marketing messaging?
Marketing messaging is the language you use to communicate with your target audience about your business, products, or services. It should be clear, concise, and persuasive, and it should convey the unique value that your business offers.
Learn how to write the brand story for your small business or non-profit.
Where should I use my marketing messaging?
Your marketing messaging should be used in all your marketing materials, including your website, social media, email marketing campaigns, and paid advertising. It should also be used in your sales and customer service interactions.
Learn how to write the brand story for your small business or non-profit.
We are ready to help you. Get in touch today
Are you looking for something out of the ordinary? If so, let us know and we can explore options to see if it's something we can provide you.
Marketing doesn’t have to be rocket science and you don't necessarily need to do all the new trending things.
You'll get business results from effectively executing the basics.
