Brand Story

Your brand story should consist of:

• The problem the organization exists to solve.
• Why that problem matters to the organization.
• What makes them qualified to solve the problem.
• The steps the organization takes to help the customer overcome the problem.

Learn how to write the brand story for your small business or non-profit.

A compelling brand story helps small businesses differentiate themselves from competitors, connect with their target audience on an emotional level, and establish a unique identity in the market.

Learn how to write the brand story for your small business or non-profit.

To make your brand story authentic, focus on sharing your genuine motivations behind starting your business, highlight real customer experiences and testimonials, and ensure consistency between your brand values and actions.

Learn how to write the brand story for your small business or non-profit.

It's a good practice to review and update your brand story periodically to ensure it accurately reflects your current business values and goals. Certainly, any time there is a change to the products or strategy of the business, the brand story should be updated. 

At Better Story Marketing, we review our story twice a year as a team to ensure it represents us well and connects with our ideal customer.

Learn how to write the brand story for your small business or non-profit.

These anecdotes allow customers to connect with you on a deeper level. This isn’t the time to tell your company history, it’s telling the parts of your back story that overlap with the customers’ stories. 

They can allow the customer to see both why their problem matters to you and how you’re qualified to help them. However, it's important to strike a balance and ensure that the anecdotes align with your brand identity and resonate with your target audience.

Learn how to write the brand story for your small business or non-profit.