Should Landscapers Run Google Ads?

Paid ads can send more people to your business, but if your website is unclear or your process is messy, you will waste money.

Before you run Google Ads, make sure:

• your website explains your services clearly
• your portfolio shows strong work
• your contact form and phone process work smoothly
• you have a follow-up system for leads

Once that foundation is in place, ads can help:

• promote seasonal services
• boost certain locations
• fill gaps in your schedule

The Landscaping Marketing Guide explains why your message and website should come before any paid traffic.

The Landscaping BrandPack gives you that foundation so any ad spend has a better chance of paying off.

Not sure if you are ready for ads yet?
Book a free Strategy Session and we will give you a simple checklist.

Reviews are one of your strongest trust signals. Many landscapers do great work but never ask for feedback, so their online profile looks empty.

A simple review system:

1. Ask when the job is finished and the customer is clearly happy.
2. Send a short text or email with a direct link to your review page.
3. Follow up once a week later with a friendly reminder.

You can also print a small card with a QR code that points to your Google review link.

The Landscaping Marketing Guide calls out reviews as a key part of local trust and local SEO.

The Landscaping BrandPack includes review request templates and suggested timing so you are not guessing what to say.

Want help setting up a simple, repeatable review process?
Book a free Strategy Session.

Many landscapers worry that listing prices will scare people away. The truth is, serious clients appreciate straightforward information. It saves time on both sides.

You do not have to post exact prices for every job. You can share:

• “projects typically start at $X”
• price ranges for certain services
• examples like “most front yard refreshes fall between $X and $Y”

This gives people a ballpark idea and helps you avoid long quote conversations with people whose budget is not close. It also makes you look confident and organized.

You can see how pricing clarity supports your overall positioning in the Landscaping Marketing Guide, especially under “Packages and Process.”

The Landscaping BrandPack includes pricing-section layouts and sample copy so you can present your price ranges in a clean, simple way.

Want help deciding how to show your pricing?
Book a free Strategy Session.

If you need new jobs quickly, focus on the channels where homeowners are already looking for help and where you can build trust fast.

Fast paths include:

• improving and actively using your Google Business Profile
• adding yard signs and door hangers around current jobs
• sending postcards to nearby homes
• asking happy clients for reviews and referrals
• making sure your website clearly shows photos, services, and how to book

This approach gives you both short-term opportunities and long-term visibility.

You can see how these tactics fit into a full system in the Landscaping Marketing Guide, especially under “Marketing Strategies That Work” and “Marketing Plan.”

If you want the website, messaging, and local SEO foundation done for you so your outreach works better, the Landscaping BrandPack is built for that.

Want help building a “fast client” plan tailored to your business?
Book a free Strategy Session.

If you are wasting time driving to estimates for people who never move forward, you likely need a better lead qualification process.

You can use:

• an online quote request form that asks about project type, location, and budget range
• “starting at” pricing on your website
• a short set of questions you send by email or text before scheduling a visit

Good qualification questions include:

• “What type of project are you looking for?”
• “Where are you located?”
• “What budget range do you have in mind for this work?”
• “When are you hoping to start the project?”

You can see how this fits into your process in the Landscaping Marketing Guide, especially under “Quote + Follow-Up System.”

The Landscaping BrandPack includes ready-made lead forms, messaging, and workflows to help you qualify faster.

Want help setting up your lead filter?
Book a free Strategy Session.