How should Doulas Use Social Media For Marketing?

Many doulas worry that posting their prices will scare people away. In reality, clear pricing tends to attract more serious clients and reduce awkward conversations. Parents like to know what to expect. It helps them feel safe reaching out.

You do not have to list every detail. You can use “starting at” pricing or a range for your packages. For example, “Birth doula packages start at $X” or “Packages typically range from $X to $Y depending on your needs.”

This kind of clarity makes you look confident and organized. It also saves you from long conversations with people who are not ready to invest.

The Doula Marketing Guide talks about clarity and trust as core parts of your message. A clear pricing section is part of that.

If you are not sure how to present your packages and pricing, the Doula BrandPack includes simple, tested layouts and language that make your offers easy to understand.

Want help deciding how to share your prices?
Book a free Strategy Session.

Partners often feel unsure about doulas. They may wonder if they will be replaced or if their role will be reduced. Strong marketing helps them see that you are there to support the whole family, not just the birthing parent.

You can speak to partners directly on your website and social media by saying things like:

• “I support both you and your partner.”
• “I give partners ideas and guidance so you can be present, not stressed.”

Include examples where partners felt grateful for your presence. Share how you helped them feel confident and involved.

The Doula Marketing Guide calls out the importance of speaking to the emotional needs of both parents.

The Doula BrandPack includes messaging sections that help you talk to partners clearly and kindly.

Want help writing partner-focused messaging for your website and consults?
Book a free Strategy Session.

When you explain what a doula is, simple and calm language works best. Most people are not familiar with the term. They may confuse you with a midwife, nurse, or therapist. Your job is to make it clear that you are a support person on their team, not a medical provider.

You might say something like:

“A doula is a trained support person who walks with you through pregnancy, birth, and early postpartum. I do not replace your doctor or midwife. Instead, I support you emotionally, mentally, and practically so you feel more confident and less alone.”

You can also explain how you support partners:

“I also support your partner, giving them ideas, reassurance, and help so they can be present with you instead of feeling unsure or overwhelmed.”

The Doula Marketing Guide includes language like this in the sections about clear messaging.

If you want this kind of explanation written into your website and materials, the Doula BrandPack includes done-for-you messaging that explains your role clearly.

Want help refining your one-sentence description?
Book a free Strategy Session.

Your website is often the first place expecting parents meet you, so it needs to build trust quickly. They are asking, “Can I feel safe with this person? Do they understand what I am going through?”

To build trust, your website should include:

• a clear headline that explains who you help
• a simple explanation of what a doula does
• a section for prenatal, birth, and postpartum support
• 1 to 3 short stories or testimonials
• photos that feel warm and real
• clear packages or services
• a “how it works” section with simple steps
• an easy way to book a consult

The Doula Marketing Guide walks through this type of structure in more depth.

If you want a website that already follows this trust-building layout, the Doula BrandPack includes a complete site with messaging, visuals, and calls to action built for doulas.

Want help planning your site content?
Book a free Strategy Session and we will outline it together.

Doulas do not have to be on every platform or post every day to find clients. Social media is helpful for educating people about what you do, sharing calm and supportive messages, and staying visible in your community.

The key is to use it in a way that feels real and not overwhelming. Focus on a few simple post types:

• what a doula does
• tips for preparing for birth
• partner support ideas
• short stories from your work (with permission)
• reflections on emotional support during pregnancy

You can learn how social media fits into your bigger picture in the Doula Marketing Guide, especially under strategy sections.

The Doula BrandPack includes content prompts and messaging ideas to help you post without staring at a blank screen.

Not sure how to build a simple posting rhythm?
Book a free Strategy Session.