If you try to explain life coaching by talking about “holding space,” “deep transformation,” or “powerful conversations,” many people will nod politely and still have no idea what you actually do. A better way is to describe your work in terms of clear problems and goals.
For example: “I help people who feel stuck in their work or personal life get clear on what they want, make decisions, and take real next steps, so they feel confident and in control again.”
That sentence tells them:
- who you help
- what they are struggling with
- what you help them do
- what life feels like after
You can build this type of clear, outcome-focused message using the Life Coach Marketing Guide, especially the sections on “Why Life Coaches Struggle” and “Marketing Foundations.”
If you want this core message written and applied across your website, emails, and social content, the Life Coach BrandPack gives you the full messaging framework and website copy.
Want help shaping your one-sentence and one-paragraph explanation?
Book a free Strategy Session and we will map it out together.
Want to see what you'll get in the Life Coach BrandPack?
Download the marketing sampler and you'll see samples of the essential elements of the Life Coach BrandPack.
Why “Life Coaching” Feels Hard To Explain
Coaching is invisible. You are not delivering a product. You are facilitating change. That makes it easy to fall into vague language that sounds nice but does not create clarity.
When people do not understand something, they do not buy it. Simple as that.
The goal is not to sound impressive. The goal is to help someone think, “That is exactly what I need.”
This is why the Life Coach Marketing Guide starts with clarity as a core foundation.
Step 1: Start With Their Problem, Not Your Process
Instead of describing coaching techniques, describe what your client is living with right now.
For example:
- “I work with people who feel stuck in their career.”
- “I help people who feel overwhelmed by decisions.”
- “I coach people who feel like they lost their sense of direction.”
You are naming what they already feel.
Step 2: Describe the Shift You Help Them Make
Next, explain what changes.
For example:
- “I help them get clear on what they want, build a plan, and take action.”
- “They move from feeling stuck and uncertain to feeling focused and confident.”
Now you have:
- starting point
- path
- destination
That is a clear story.
Step 3: Add Your Container (Program, Not Sessions)
People understand programs better than open-ended sessions.
You might say:
“I do this through a structured 12-week program with weekly coaching, clear goals, and support between sessions so you do not get lost.”
This matches the “Clear Coaching Offer” section in your Life Coach Marketing Guide.
Step 4: Put It All Together
Combine the pieces into one simple explanation:
“I help people who feel stuck in their life or career get clear on what they really want, create a plan, and take action. We work together in a 12-week program with weekly coaching and support so you stop spinning your wheels and start moving forward again.”
Now you have:
- who you help
- what they feel
- what you do
- how it works
- how life feels afterward
That is clear and compelling.
Step 5: Use This Message Everywhere
Once you have this core explanation, repeat it on:
- your homepage
- your “About” section
- your social media bios
- your intro on podcasts or workshops
- your discovery call scripts
Repetition builds understanding... and understanding leads to clients.
The Life Coach BrandPack bakes this into:
- your website headline
- your hero copy
- your offer section
- your email welcome sequence
So you are not rewriting it again and again.
Your Next Step
If you feel like your current explanation is too fuzzy, start here:
- Work through the “Clear Offer and Message” parts of the Life Coach Marketing Guide
- Use the Life Coach BrandPack to drop that message straight into a done-for-you website and funnel
- Book a free Strategy Session if you want help tightening your one-sentence and one-paragraph explanation
Life Coach Marketing
Do Life Coaches Need a Funnel?
When people hear “funnel,” they often picture complicated diagrams and dozens of automated steps. You do not need that. A simple funnel for a life coach can look like this:
- People discover you (social media, workshops, referrals, SEO).
- They visit your website and see a clear offer.
- They join your email list through a helpful free resource.
- They receive a short nurture sequence that builds trust.
- They book a discovery call.
- You invite them into your program.
That is a funnel. Simple and human.
The Life Coach Marketing Guide walks through this style of path in the “Marketing Strategies” and “Marketing Plan” sections.
The Life Coach BrandPack includes this funnel pre-built: website, lead magnet framing, email sequence templates, and call-to-action copy.
Want help shaping your simple funnel?
Book a free Strategy Session.
What Niche Should a Life Coach Choose?
A niche is simply a clear focus. It helps people know if you are the right coach for them. You do not have to pick the perfect niche forever. You can choose a starting focus and refine it as you go.
Common coaching niches include:
- career clarity
- confidence and mindset
- high achievers who feel burned out
- life transitions (divorce, relocation, empty nest)
- leadership or executive life coaching
- creativity and goals
- faith-based or values-centered life
The key is to choose a group of people and a type of problem you deeply understand and enjoy helping with.
You can see how messaging becomes easier once you choose a focus in the Life Coach Marketing Guide under “Why Life Coaches Struggle” and “Marketing Foundations.”
The Life Coach BrandPack includes niche-positioning prompts and copy templates so your website speaks clearly to the people you most want to serve.
Not sure which niche fits you best?
Book a free Strategy Session and we will work through it together.
How Should I Price My Life Coaching Program?
Pricing feels hard when you are still thinking in terms of hours. Instead, think in terms of the full transformation: how you help people move from stuck, confused, or overwhelmed into clarity and action.
A simple way to price:
- define your main program (for example, 8 or 12 weeks)
- list what is included (sessions, support, resources)
- ask, “What is it worth to someone to move from where they are to where this program helps them go?”
Most new coaches undercharge. It is better to pick a price that stretches you a little but still feels honest. Remember that clients are paying for your whole framework, not just your time on the call.
You can see how to structure offers in the Life Coach Marketing Guide under “Clear Coaching Offer.”
The Life Coach BrandPack includes program and pricing templates so you do not have to guess.
Want help choosing and presenting your price?
Book a free Strategy Session.
What Should a Life Coach Offer Besides Sessions?
Selling one-off sessions makes it hard for clients to commit and hard for you to create predictable income. A better model is to turn your coaching into programs.
For example:
- a 6-week clarity sprint
- a 12-week transformation program
- a 90-day reset for a specific challenge
Each program should clearly state:
- who it is for
- what problem it solves
- how long it lasts
- what is included (sessions, support, tools)
- what changes by the end
You can see how to frame these offers in the Life Coach Marketing Guide under “A Clear Coaching Offer” and “Marketing Foundations.”
The Life Coach BrandPack includes program templates, naming ideas, and website copy sections that present your offer clearly and confidently.
Want help turning your “sessions” into a real program? Book a free Strategy Session and we will outline it together.
How Do Life Coaches Explain What They Do Clearly?
If you try to explain life coaching by talking about “holding space,” “deep transformation,” or “powerful conversations,” many people will nod politely and still have no idea what you actually do. A better way is to describe your work in terms of clear problems and goals.
For example: “I help people who feel stuck in their work or personal life get clear on what they want, make decisions, and take real next steps, so they feel confident and in control again.”
That sentence tells them:
- who you help
- what they are struggling with
- what you help them do
- what life feels like after
You can build this type of clear, outcome-focused message using the Life Coach Marketing Guide, especially the sections on “Why Life Coaches Struggle” and “Marketing Foundations.”
If you want this core message written and applied across your website, emails, and social content, the Life Coach BrandPack gives you the full messaging framework and website copy.
Want help shaping your one-sentence and one-paragraph explanation?
Book a free Strategy Session and we will map it out together.
