How Should I Price My Life Coaching Program?
Price your coaching program based on the transformation you provide, not the number of sessions. Create a clear container with a defined length and outcome, then choose a price that feels fair for that result.
Pricing feels hard when you are still thinking in terms of hours. Instead, think in terms of the full transformation: how you help people move from stuck, confused, or overwhelmed into clarity and action.
A simple way to price:
- define your main program (for example, 8 or 12 weeks)
- list what is included (sessions, support, resources)
- ask, “What is it worth to someone to move from where they are to where this program helps them go?”
Most new coaches undercharge. It is better to pick a price that stretches you a little but still feels honest. Remember that clients are paying for your whole framework, not just your time on the call.
You can see how to structure offers in the Life Coach Marketing Guide under “Clear Coaching Offer.”
The Life Coach BrandPack includes program and pricing templates so you do not have to guess.
Want help choosing and presenting your price?
Book a free Strategy Session.
Want to see what you'll get in the Life Coach BrandPack?
Download the marketing sampler and you'll see samples of the essential elements of the Life Coach BrandPack.
Why Pricing Coaching Feels Emotional
Pricing touches on:
- your sense of worth
- your money story
- your fears about rejection
That is normal. But you cannot build a steady coaching business if you avoid the money side.
The key is to price the result, not just the time.
Step 1: Define Your Program Clearly
Before you can price confidently, you need a clear offer.
For example:
- 12-week clarity and action program
- Weekly 60-minute sessions
- Messaging support between calls
- Tools and exercises
Step 2: Identify The Transformation
Ask yourself:
- Where is the client now?
- Where will they be by the end of the program?
Examples:
- from paralyzed by decisions → to clear next steps
- from constant self-doubt → to confident action
- from “no idea what I want” → to a realistic plan
That change is what you are pricing.
Step 3: Choose A Price Based On Value, Not Fear
You can consider:
- your experience
- your niche
- what similar programs charge
- the value of the outcome
But in the end, the question is: “Can I say this price out loud and believe it is fair for the change I am offering?”
You can grow your price as your confidence and results grow.
Step 4: Use Tiered Options If Helpful
Sometimes a simple 2 or 3-tier structure helps:
- Core program at one price
- Extended support at a higher price
- Group or self-guided option at a lower price
Each option should still be clear and purposeful.
Step 5: Present Your Pricing With Confidence
On your site, keep it simple:
“Full 12-week program: $X
Payment plans available.”
Clients are not just buying access to you. They are buying momentum and clarity.
Your Next Step
If pricing is keeping you stuck:
- Work through the offer and messaging sections in the Life Coach Marketing Guide
- Use the pricing layouts inside the Life Coach BrandPack
- Book a free Strategy Session so we can help you pick and present a price that feels honest and strong
Life Coach Marketing
Do Life Coaches Need a Funnel?
When people hear “funnel,” they often picture complicated diagrams and dozens of automated steps. You do not need that. A simple funnel for a life coach can look like this:
- People discover you (social media, workshops, referrals, SEO).
- They visit your website and see a clear offer.
- They join your email list through a helpful free resource.
- They receive a short nurture sequence that builds trust.
- They book a discovery call.
- You invite them into your program.
That is a funnel. Simple and human.
The Life Coach Marketing Guide walks through this style of path in the “Marketing Strategies” and “Marketing Plan” sections.
The Life Coach BrandPack includes this funnel pre-built: website, lead magnet framing, email sequence templates, and call-to-action copy.
Want help shaping your simple funnel?
Book a free Strategy Session.
What Niche Should a Life Coach Choose?
A niche is simply a clear focus. It helps people know if you are the right coach for them. You do not have to pick the perfect niche forever. You can choose a starting focus and refine it as you go.
Common coaching niches include:
- career clarity
- confidence and mindset
- high achievers who feel burned out
- life transitions (divorce, relocation, empty nest)
- leadership or executive life coaching
- creativity and goals
- faith-based or values-centered life
The key is to choose a group of people and a type of problem you deeply understand and enjoy helping with.
You can see how messaging becomes easier once you choose a focus in the Life Coach Marketing Guide under “Why Life Coaches Struggle” and “Marketing Foundations.”
The Life Coach BrandPack includes niche-positioning prompts and copy templates so your website speaks clearly to the people you most want to serve.
Not sure which niche fits you best?
Book a free Strategy Session and we will work through it together.
How Should I Price My Life Coaching Program?
Pricing feels hard when you are still thinking in terms of hours. Instead, think in terms of the full transformation: how you help people move from stuck, confused, or overwhelmed into clarity and action.
A simple way to price:
- define your main program (for example, 8 or 12 weeks)
- list what is included (sessions, support, resources)
- ask, “What is it worth to someone to move from where they are to where this program helps them go?”
Most new coaches undercharge. It is better to pick a price that stretches you a little but still feels honest. Remember that clients are paying for your whole framework, not just your time on the call.
You can see how to structure offers in the Life Coach Marketing Guide under “Clear Coaching Offer.”
The Life Coach BrandPack includes program and pricing templates so you do not have to guess.
Want help choosing and presenting your price?
Book a free Strategy Session.
What Should a Life Coach Offer Besides Sessions?
Selling one-off sessions makes it hard for clients to commit and hard for you to create predictable income. A better model is to turn your coaching into programs.
For example:
- a 6-week clarity sprint
- a 12-week transformation program
- a 90-day reset for a specific challenge
Each program should clearly state:
- who it is for
- what problem it solves
- how long it lasts
- what is included (sessions, support, tools)
- what changes by the end
You can see how to frame these offers in the Life Coach Marketing Guide under “A Clear Coaching Offer” and “Marketing Foundations.”
The Life Coach BrandPack includes program templates, naming ideas, and website copy sections that present your offer clearly and confidently.
Want help turning your “sessions” into a real program? Book a free Strategy Session and we will outline it together.
How Do Life Coaches Explain What They Do Clearly?
If you try to explain life coaching by talking about “holding space,” “deep transformation,” or “powerful conversations,” many people will nod politely and still have no idea what you actually do. A better way is to describe your work in terms of clear problems and goals.
For example: “I help people who feel stuck in their work or personal life get clear on what they want, make decisions, and take real next steps, so they feel confident and in control again.”
That sentence tells them:
- who you help
- what they are struggling with
- what you help them do
- what life feels like after
You can build this type of clear, outcome-focused message using the Life Coach Marketing Guide, especially the sections on “Why Life Coaches Struggle” and “Marketing Foundations.”
If you want this core message written and applied across your website, emails, and social content, the Life Coach BrandPack gives you the full messaging framework and website copy.
Want help shaping your one-sentence and one-paragraph explanation?
Book a free Strategy Session and we will map it out together.
