How to Use Your Tax Advisor Lead Generator to Get More Clients

Bring in new leads before, during, and after tax season.

Your Tax Advisor BrandPack includes a ready-to-use Lead Generator that helps you connect with potential clients year-round—not just during tax season. By offering free, valuable resources, you can attract people who need help and start building trust before they ever pick up the phone.

What Is a Lead Generator?

A Lead Generator is a free resource people can download in exchange for their contact info.

For tax advisors, this could be:

  • A Tax Season Prep Checklist
  • A Guide to Common Tax Deductions
  • A Quarterly Tax Filing Calendar

These resources let you:

  1. Provide useful tax knowledge (building credibility).
  2. Collect emails so you can follow up with service offers.

How It Works in Your BrandPack

  1. A visitor sees your free resource on your website or social post.
  2. They enter their name and email to download it.
  3. They instantly receive the guide or checklist.
  4. Automated emails follow up with reminders and helpful tax tips.
  5. When they’re ready for professional help, you’re the first person they think of.

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Where to Promote It

  • Website Pop-Up – Add “Download Your Tax Prep Checklist” to capture visitors.
  • Social Media – Share seasonal reminders with a link to your free guide.
  • Networking Conversations – Offer it as a no-pressure way to help someone right away.
  • Email Signature – Add “Grab my free tax checklist here.”

Following Up

Your BrandPack includes done-for-you email sequences:

  • Day 1 – Thank them + deliver the resource.
  • Day 2–5 – Share quick tips (deductions, filing reminders, deadlines).
  • Day 6+ – Invite them to schedule a call or book your tax services.

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Action Plan

  • Open your Tax Advisor Lead Generator in the Marketing OS.
  • Personalize it with your name, branding, and contact info.
  • Share the link across your website, social media, and email.
  • Test the automation to ensure delivery + nurture emails are firing.
  • Promote consistently, especially before and during tax season.
  • Frequently Asked Questions

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