I love to see good people doing good work win.
Founder of Better Story Marketing. StoryBrand Certified Guide. Helping small businesses and purpose-driven entrepreneurs tell their story in a way that grows their business.
I didn't set out to start a marketing agency.
I spent years leading creative teams and designing online experiences. Then I served as a fractional CMO and marketing director for growing companies. Along the way, I kept running into the same pattern: good people doing meaningful work, stuck because they couldn't clearly explain what they did or why it mattered.
Great products got ignored. Nonprofits with real impact struggled to find supporters. Coaches with genuine expertise watched less-qualified competitors win clients.
It wasn't a skill problem. It was a story problem.
That's why I started Better Story Marketing. I wanted a practical way to help small businesses, coaches, and nonprofit leaders get their story right — and then put the marketing systems in place so that story actually reached the people who needed to hear it.
Who I love working with
]Body:I'm drawn to mission-driven people. Coaches who want to make a difference. Nonprofit leaders trying to do the impossible on half a budget. Service providers — doulas, counselors, landscapers, bookkeepers — who are exceptional at their craft but have never been taught how to market it.
If you're running a small business or nonprofit and you care about doing the work well — not just doing more of it — we'll probably get along,
What I help with
I'm a StoryBrand Certified Guide, which means I use a proven seven-part messaging framework to help business owners turn confusing websites and marketing into something clear and compelling. But frameworks alone don't grow a business. You need the story plus the system.
Here's where I tend to spend my time:
- Clarifying brand messaging so customers instantly understand what you do and why it matters
- Designing marketing systems that work without you babysitting them every day
- Building websites that do more than look good — they actually convert visitors into conversations
- Setting up marketing automation for small teams that don't have a full-time marketer
- Coaching entrepreneurs through the messaging decisions that determine whether growth is sustainable or stalled
Most of this gets delivered through our BrandPacks — done-for-you marketing bundles built for specific industries. It's the fastest way I've found to get small business owners out of marketing overwhelm.
Hear from other's everyday design experience.
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David was a great help to us in Bridges International in the midst of great challenges during the pandemic.
He facilitated a multi-day Sprint that helped us discover a concept for shifting our large national conference online.
David was adept at structuring our time and guiding the conversation. He had a light touch and drew out insights from the participants while still being clear about the destination for our process.
The product was a framework that we largely brought into reality five months later. Our staff were amazed with what we were able to accomplish with a virtual event and David was crucial for laying the foundation for that success!
David helped our agency learn new ways of think, closing gaps in how we approached creative projects.
As an internal creative agency for a large non profit, we struggled with estimating how long projects would take and scoping the level of effort to deliver a solution.
David came in and looked at our current reality and what problems we were facing. He helped us implement an Agile framework that worked with our creative agency needs.
We gained a shared sense of ownership and we were able to complete projects on time and within budget.
