Most trades have to work to make their content interesting. You do not.
A seventy foot dead oak leaning over a garage, then an empty lawn, is compelling to almost anyone. The problem is not material, it is consistency and knowing which shots matter.
Close-ups of a chainsaw mean nothing. A wide photo showing the tree, the house, and how little space there was between them means everything.
That is the exact image the homeowner has in their head when they worry about hiring you. Show that you have done it before, next to a roof, and finished clean.
The second fear after damage is being left with a yard full of debris.
End every before and after with a clean-yard photo. No ruts, no sawdust piles, no branches on the fence.
The removal sells the capability. The clean yard sells the company.
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Short posts explaining warning signs earn saves and shares, and they generate calls.
What a fungal shelf on a trunk means. Why a leaning tree is not always dangerous, and when it is. What a dead limb over a driveway costs to ignore.
This positions you as an advisor rather than a vendor, which matters on a job of this size.
Complex removals near power lines, over pools, or between houses are your proof of skill.
Homeowners with a difficult tree are specifically looking for evidence that someone has handled a difficult tree.
After a storm, demand spikes and so does attention. Posting your response work is legitimate and useful.
Do not post damage in a way that looks like profiting from it, and never post an identifiable damaged property without permission. Focus on the response and the resolution.
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Neighborhood groups drive tree work more than any other platform, because a large removal on a street gets noticed by everyone on it.
Your Google Business Profile is the second home for the same photos. Post there too. Most tree services never do.
Wide before shots, clean-yard afters, one explanation a week, and the difficult jobs.
Twice a week, on two platforms.
Action Plan
- Take a wide before shot showing the tree and the nearest structure on the next three jobs.
- Take a clean-yard photo at the end of every job.
- Post one before, after and cleanup set this week.
- Record one thirty-second explanation of a tree warning sign.
- Post the same photos to your Google Business Profile.
The Tree Service BrandPack includes 52 ready-to-post pieces of social content written for tree work, so the year is planned in advance. Start free for 14 days, then $97 a month.
Want to see where your marketing stands first? Take the free Marketing System Scorecard.
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