Better Story Marketing
Frequently Asked Questions

Marketing FAQs

You may be thinking
I have so many questions, I don’t know where to start.
Well, we’re here to help. Below you will find a list of frequently asked questions about marketing a small business or non-profit.
Search, browse, go on a rabbit trail…

What is a content marketing funnel?

A content marketing funnel is a system that takes as many leads as possible through a systematic process to convert them into customers.
Content
Journeys
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How do I make my content engaging?

To make your content engaging, it needs to be relevant to your audience and provide value. It should also be well-written, visually appealing, and include a call to action.
Content
Messaging
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Should I outsource content creation or do it myself?

This depends on your skills, time, and budget. If you're not a strong writer or don't have the time, outsourcing can be a good option. But nobody knows your business like you do.
Content
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How do I measure the success of my content marketing?

This can be done through various metrics like website traffic, engagement rate, conversion rate, time spent on page, and more. The metrics you choose to track should align with your goals.
Content
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How do I promote my content?

There are many ways to promote your content, including sharing it on social media, using SEO strategies to increase its visibility in search engines, sending it to your email list, and more.
Content
Messaging
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How often should I publish new content?

There's no one-size-fits-all answer to this question. It depends on your resources, audience, and content strategy. However, consistency is vital in content marketing.
Content
Journeys
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What type of content should I create?

Focus on the content that best highlights how you solve your customer's problems.
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How do I start with content marketing?

Define and understand your ideal customer's goals and pain points. Then map their customer journey from awareness to decision.
Content
Journeys
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Why is content marketing important for my business?

As your prospects trust you with their time and attention, they will become customers who trust you with the projects and budget
Content
Messaging
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What is content marketing?

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract, engage and retain a clearly defined audience.
Messaging
Content
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How often should I update my visual identity?

An refresh can be fun but you don't want to change to much or you will lose the benefit of brand recognition.
Design
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How can I ensure consistency in my visual identity?

A style guide lays out a visual framework for your visual identity to live in.
Design
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Why is a visual identity important for my small business?

A strong visual identity distinguishe your business from competitors, create a consistent image across all marketing materials, and aid in building a strong relationship with your target audience.
Design
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What is a visual identity?

A Visual Identity represents a company's values, personality, and goals in a way that resonates with consumers.
Design
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How do I get my Marketing OS setup?

When you signup, we'll set up an onboarding call to get your rolling.
Automation
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What if I want to change my Marketing OS level later in the future?

You can always change your subscription so it best meets your needs.
Automation
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How do I choose a Marketing OS level?

Pick the level for today and grow as you need.
Automation
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What's the difference between the Better Story Marketing automation options?

Each option adds functionality to meet the needs of your small business or nonprofit.
Automation
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How do I get started requesting a web solution from Better Story Marketing?

Schedule a story session.
Design
Story
Automation
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What are my options for a website from Better Story Marketing?

You can get a website as part of your Marketing OS subscription or a stand-alone site.
Design
Automation
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What is the process for getting a website from Better Story Marketing?

Story + Sketch + Design + Delivery
Design
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Should my website be mobile-friendly?

For most small business and nonprofits, it's more important that your website works well for mobile than for desktop.
Design
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Can I update my website content after it is completed?

Yes, but how to update your website will depend somewhat on where it's hosted.
Design
Messaging
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How can I make my website more visible on search engines?

Focus on low competition search questions that are ideal customers are asking.
Journeys
Messaging
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