Better Story Marketing Guides

Marketing Guides

Marketing doesn’t have to be rocket science and you don't necessarily need to do all the new trending fads. You'll get business results from effectively executing the basics.

Our guides will teach you the essentials for marketing your small business or non-profit.

Featured Guides

A notebook for writing your brand story
April 3, 2024
October 2, 2023

Write your brand story

A woman integrating her small business brand story into a customer journey map
April 3, 2024
October 11, 2023

Integrate your brand story

computer used for small business marketing automation
October 11, 2023
October 17, 2023

Automate Telling Your Brand Story

How to Market Your Coaching Business
August 4, 2025
October 23, 2023

How to Market Your Coaching Business

Customer Journey Blueprint: The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses
April 3, 2024
October 30, 2023

The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses

Why I Became a StoryBrand Certified Guide
November 26, 2025
March 20, 2024

Why I Became a StoryBrand Certified Guide

Latest Guides

A simple, clear marketing plan any bookkeeper can follow to get steady clients.
September 7, 2026
March 12, 2025

Bookkeeping Marketing Plan: Step-by-Step Guide for Growing Your Client Base

Content
Journeys
Strategy
Social Media for Nutritionists: Build Trust and Get Clients
September 7, 2026
March 7, 2025

Social Media for Nutritionists

Content
Strategy
Journeys
Automation
Marketing for Lawn Care Businesses: How to Get More Local Clients and Build Recurring Revenue
September 7, 2026
February 27, 2025

Marketing for Lawn Care Businesses

Strategy
Automation
Messaging
Marketing for Landscaping Businesses: How to Get More High-Value Clients
September 7, 2026
February 20, 2025

Marketing for Landscaping Businesses

Automation
Content
Messaging
Strategy
Marketing for Bookkeepers: How to Get More Clients and Grow Your Monthly Revenue
September 7, 2026
February 13, 2025

Marketing for Bookkeepers: How to Get More Clients and Grow Your Monthly Revenue

Automation
Messaging
Strategy
Design
Content
Nutritionist Marketing Plan – Step-by-Step Guide
September 7, 2026
February 5, 2025

Nutritionist Marketing Plan

Strategy
Content
Automation
September 7, 2026
January 22, 2025

Marketing for Nutritionists

Strategy
Messaging
Content
Automation
Design
How to use StoryBrand AI
September 7, 2026
January 3, 2025

How to Use StoryBrand AI to Transform Your Marketing

Automation
Content
Messaging
StoryBrand
Measure Your Marketing
September 7, 2026
January 1, 2025

The Entrepreneur's Guide to Measuring What Matters in Marketing

Strategy
Journeys
Leadership coaches using content marketing to grow their business
September 7, 2026
November 13, 2024

How to Attract More Clients with Content Marketing for Leadership Coaches

Content
Messaging
local leadership coach connecting with potential new clients
September 7, 2026
October 22, 2024

Local Marketing Essentials for Leadership Coaches to Grow Their Client Lists

Strategy
leadership coaches applying marketing ideas
September 7, 2026
September 26, 2024

Boost Your Leadership Coaching Practice with Effective Marketing Ideas

Strategy
Journeys
leadership coach using a CRM to take advantage of their lead generator
September 7, 2026
September 10, 2024

Leverage Marketing Technology to Convert More Leads for Your Leadership Coaching Business

Automation
Strategy
Journeys
leadership coach setting up a lead generator
September 7, 2026
August 22, 2024

From Leads to Clients: Powerful Lead Generators for Leadership Coaches

Strategy
Automation
Journeys
A leadership coach who is using marketing to grow their business
September 7, 2026
August 5, 2024

Ultimate Guide: How Leadership Coaches Can Use Marketing to Grow Their Practice

Strategy
Automation
Content
Messaging
a life coach using email marketing to grow their life coaching business
September 7, 2026
July 26, 2024

From Inbox to Booking: Using Email Marketing to Grow Your Life Coaching Practice

Automation
Content
Journeys
Messaging
Strategy
life coach working with a marketing agency
September 7, 2026
July 24, 2024

Streamline Your Success: Choosing the Right Marketing Agency for Your Life Coaching Practice

Strategy
Automation
Content
Journeys
a life coach using social media to market their life coaching business
September 7, 2026
July 22, 2024

Social Media for Life Coaches: What Actually Works

Automation
Journeys
Strategy
Life coach using content marketing to grow their life coaching business
September 7, 2026
July 19, 2024

The Life Coach’s Guide to Effective Content Marketing

Content
Messaging
Strategy
Life coach using local marketing to grow their business
September 7, 2026
July 17, 2024

How Life Coaches Find Clients Locally

Strategy
Messaging
Life Coach marketing their business
September 7, 2026
July 15, 2024

How to Grow Your Life Coaching Practice: Essential Marketing Tips and Tricks

Strategy
Journeys
Content
Leadership coaches leveraging social media to grow their business
September 7, 2026
July 13, 2024

Engage and Convert: Social Media Marketing for Leadership Coaches

Content
Journeys
Strategy
Leadership coaches using email marketing to grow their business
September 7, 2026
July 13, 2024

Unlock the Power of Email Marketing for Leadership Coaches

Content
Automation
Journeys
Strategy
Life coaches using marketing to grow their business
September 7, 2026
July 11, 2024

Grow Your Life Coaching Business: The Comprehensive Marketing Guide

Automation
Content
Design
Journeys
Messaging
Life Coach using marketing technology and automation
September 7, 2026
July 10, 2024

Modern Marketing for Life Coaches: Harnessing Technology to Build Your Client Base

Automation
Journeys
Strategy
Life Coach using lead generation to grow their business
September 7, 2026
July 8, 2024

Launch Your Life Coaching Practice with Powerful Lead Generation Ideas

Strategy
Journeys
Automation
Entrepreneur ready to learn about StoryBrand
September 7, 2026
July 5, 2024

How Do I Learn More About StoryBrand?

StoryBrand
Story
Messaging
a business coach using email marketing to land new clients
September 7, 2026
July 3, 2024

How to Use Email Marketing to Grow Your Business Coaching Practice

Strategy
Automation
Content
Messaging
Journeys
A small business owner identifying which marketing actions will help them grow their business.
September 7, 2026
July 1, 2024

What Should I Focus On to Grow My Business?

Strategy
entrepreneur creating a quiz to generate new clients
September 7, 2026
June 28, 2024

Leveraging Quizzes to Grow Your Business: A Dynamic Guide

Automation
Strategy
Journeys
Content
a customer who is in both your target market and you niche
September 7, 2026
June 26, 2024

Niche vs. Market: Understanding the Difference to Grow Your Business

Strategy
content to grow a coaching business
September 7, 2026
June 24, 2024

How to Use Content Marketing to Grow Your Business Coaching Practice

Content
Messaging
Strategy
Journeys
marketing agency that's helping leadership coaches
September 7, 2026
June 19, 2024

Unlock Growth: Finding the Right Marketing Agency for Leadership Coaches

Strategy
Messaging
Business coach using social media to grow their business
September 7, 2026
June 18, 2024

How to Use Social Media to Grow Your Business Coaching Practice

Strategy
Automation
Content
Journeys
business coaches engaged in local marketing strategies
September 7, 2026
June 17, 2024

Leveraging Local Marketing Techniques to Grow Your Business Coaching Practice

Strategy
Content
Messaging
search for marketing ideas to grow a coaching business
September 7, 2026
June 14, 2024

Marketing Ideas: How to Grow Your Business Coaching Practice

Strategy
Content
Journeys
Automation
marketing agency ready to help business coaches
September 7, 2026
June 13, 2024

How to Find a Marketing Agency to Grow Your Business Coaching Practice

Strategy
Automation
Messaging
Content
Journeys
Business Coach leveraging technology to grow their coaching business
September 7, 2026
June 12, 2024

How to Use Marketing Technology to Grow Your Business Coaching Practice

Strategy
Automation
Content
Journeys
Business coaches who leveraged marketing to grow their practice.
September 7, 2026
June 10, 2024

The Ultimate Guide to Growing Your Business Coaching Practice Through Marketing

Strategy
Automation
Content
Journeys
Successful business coach who leveraged lead generators to grow their client base
September 7, 2026
June 6, 2024

Lead Generator Ideas for Business Coaches: Grow Your Client Base

Journeys
Strategy
Affordable Marketing Tactics
September 7, 2026
June 3, 2024

Finding Affordable Marketing: A Guide for New Entrepreneurs

Automation
Content
Design
Journeys
Messaging
small business owner creating a new lead magnet
September 7, 2026
May 30, 2024

How to Create Lead-Generating Worksheets and Checklists to Grow Your Business

Strategy
Automation
Journeys
Content
Lead Generation Strategies for Coaches
September 7, 2026
May 29, 2024

Lead Generation Strategies for Coaches

Journeys
Automation
Content
Messaging
Strategy
small business startup marketing package
September 7, 2026
May 27, 2024

BrandPacks: A small business startup marketing package

Content
Messaging
Automation
Strategy
Converting leads into ccustomers
September 7, 2026
May 21, 2024

How to Convert Leads into Paying Customers? The Power of Lead Products

Journeys
Automation
Messaging
Strategy
Branded Houses and House of Brands: What's the Difference?
September 7, 2026
May 14, 2024

Branded Houses and House of Brands: What's the Difference?

Story
Messaging
Strategy
Minimal Viable Marketing
September 7, 2026
May 8, 2024

Minimum Viable Marketing: The Essentials to Growing Your Business

Story
Messaging
Content
Automation
Strategy
3 women reading sales sequences on their phones
September 7, 2026
May 1, 2024

Lead Generator + Sales Sequence: The Journey from prospect to customer

Journeys
Automation
Strategy
CRM Essentials for Coaches: Building Strong Client Connections
September 7, 2026
April 25, 2024

CRM Essentials for Coaches: Building Strong Client Connections

Automation
Journeys
A calendar booking solutions for an entrepreneur or small business owner.
September 7, 2026
April 17, 2024

Why Having a Clean Booking Solution is SO Important

Journeys
Automation
Strategy
Transforming Customer Pain Points into Powerful Connections
September 7, 2026
April 3, 2024

Transforming Customer Pain Points into Powerful Connections

Story
Messaging
Why We Use the StoryBrand Framework
September 7, 2026
March 28, 2024

Why We Use the StoryBrand Framework

StoryBrand
Why I Became a StoryBrand Certified Guide
September 7, 2026
March 20, 2024

Why I Became a StoryBrand Certified Guide

StoryBrand
The Entrepreneur’s 30-Day Marketing Plan
September 7, 2026
January 8, 2024

The Entrepreneur’s 30-Day Marketing Plan | New Better Story Marketing OS Users

Automation
Journeys
StoryBrand Websites
September 7, 2026
January 5, 2024

How StoryBrand Certified Web Designers Elevate Your Brand

Story
Design
Messaging
Content
Journeys
Unpacking the Benefits of Hiring a StoryBrand Copywriter
September 7, 2026
January 2, 2024

Unpacking the Benefits of Hiring a StoryBrand Copywriter

Content
Messaging
Story
StoryBrand
Marketing automation to generate new leads
September 7, 2026
December 22, 2023

Leads Automation: Use Marketing Automation to Get New Leads

Automation
Journeys
Maximizing Pipelines and Opportunities in Your New CRM
September 7, 2026
December 21, 2023

How to Maximize Pipelines and Opportunities in Your New CRM

Automation
Journeys
CRM Marketing Workflows
September 7, 2026
December 19, 2023

Creating Effective CRM Workflows: A Step-by-Step Guide for Success

Automation
Journeys
CRM calendar solution for entrepreneurs
September 7, 2026
December 15, 2023

Calendar Solutions for Purpose-Driven Entrepreneurs

Automation
Proposals & Invoices automation for entrepreneurs
September 7, 2026
December 13, 2023

Creating and Sending Proposals & Invoices in the Better Story Marketing OS

Automation
small business CRM
September 7, 2026
December 11, 2023

Contact Management 101: How to Import Contacts into your CRM

Automation
Email Automation for Entrepreneurs
September 7, 2026
December 7, 2023

How to Leverage Email in Your Marketing OS and Boost Your Business

Automation
computers from a small business
September 7, 2026
December 4, 2023

How to add employees to the Better Story Marketing OS

Automation
How to Set up Your Better Story Marketing OS
September 7, 2026
November 30, 2023

How to Set up Your Better Story Marketing OS

Automation
Doing More with Less: How Small Entrepreneurs and Nonprofits Can Repurpose Content
September 7, 2026
November 3, 2023

Doing More with Less: How Small Entrepreneurs and Nonprofits Can Repurpose Content

Content
Messaging
Journeys
Story
Customer Journey Blueprint: The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses
September 7, 2026
October 30, 2023

The Art of Customer Journey Mapping: A Guide for Entrepreneurs, Coaches, and Small Businesses

Journeys
Strategy
Who is Your Ideal Customer? A Guide to Identifying and Targeting Your Perfect Audience
September 7, 2026
October 28, 2023

Who is Your Ideal Customer? A Guide to Identifying and Targeting Your Perfect Audience

Journeys
Story
Messaging
Strategy
How to Market Your Coaching Business
September 7, 2026
October 23, 2023

How to Market Your Coaching Business

Journeys
Messaging
Automation
Strategy
A Beginner's Guide to Content Marketing for Coaches, Entrepreneurs and Small Business Owners.
September 7, 2026
October 19, 2023

A Beginner's Guide to Content Marketing for Coaches, Entrepreneurs and Small Business Owners.

Content
Messaging
Story
Strategy
computer used for small business marketing automation
September 7, 2026
October 17, 2023

Automate Telling Your Brand Story

Automation
Journeys
A woman integrating her small business brand story into a customer journey map
September 7, 2026
October 11, 2023

Integrate your brand story

Journeys
Story
Design
A notebook for writing your brand story
September 7, 2026
October 2, 2023

Write your brand story

Story
Journeys
Messaging
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