Can therapists advertise on Google?

Yes, though this category carries more constraints than most and the economics are challenging.

Advertising health services is subject to stricter platform requirements than general advertising, and there may be professional obligations around how services are described. Confirm what applies to your license and jurisdiction before building a campaign.

On the economics, therapy keywords are expensive because client lifetime value is high and competition includes large group practices and directory sites with substantial budgets. A solo practice bidding on broad terms will generally lose.

Where ads can work:

• One specialty, one area. A campaign for a specific kind of therapy in a specific city, rather than for therapy generally.
• A page built for exactly that. Sending specialty traffic to a general homepage wastes the click.
• A small tested budget, measured on inquiries that become first sessions rather than on clicks or form fills.

For most practices, the same effort spent on directory profiles, provider relationships and a specialty-focused website produces more clients per hour invested. Ads are worth testing once those are working, not instead of them.