How do career coaches price their packages?
Most price by package rather than hourly, with a defined number of sessions over a set period and a stated outcome of process rather than result. Packages make the purchase easier to evaluate and prevent the open-ended commitment clients fear.
Almost all price by package rather than hourly, and the structure matters as much as the number.
Why packages rather than sessions:
- A career transition is not a single conversation. Hourly pricing invites the client to ration the engagement at exactly the point where consistency matters most.
- It makes the purchase evaluable. A defined number of sessions over a defined period against a specific situation can be judged. An open-ended hourly rate cannot.
- It removes the fear of an unbounded commitment, which is a real objection for someone who may be out of work.
What a package usually defines: number of sessions, the period they run over, what happens between sessions, what materials or reviews are included, and what the client is expected to do.
Common variations include a shorter focused package for a specific need such as interview preparation, and a longer one for a full transition.
Publish the structure and at least a starting price. Withholding it loses the clients least tolerant of being sold to, who are often the best ones.
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