How much do business coaches charge?

Business coaching is usually priced as a monthly retainer or a defined engagement rather than hourly, and rates vary more widely than in most professional services.

What moves the number:

• Your operating background. A coach who has run and exited a business commands more than one whose credential is a certification, because this buyer weights experience heavily.
• The size of client served. Coaching a fifteen-person company with real complexity is a different engagement from coaching a solo founder.
• Depth and access. Monthly sessions with email between is priced differently from weekly contact plus availability for decisions.
• Whether you deliver work. Engagements that include building things, rather than only building the owner's capability, sit closer to consulting rates.

Why retainers rather than hours: hourly billing makes an owner ration the relationship at exactly the point where consistency matters, and it makes revenue unpredictable for you.

Publish a structure or a starting point. Owners evaluate coaching as a business expense against a return, and discovering the number after two calls reads as a sales sequence.