Should a business coach publish their prices?

Publishing the engagement structure and at least a range is worth doing, and this buyer makes the case more strongly than most.

A business owner is evaluating coaching as a business expense against an expected return. That is a rational frame, and it means the investment level is a legitimate early question rather than an objection to be handled later.

What withholding it costs:

• Trust. Owners recognize the pattern of a discovery call that exists to establish price sensitivity, and many of the best clients dislike it.
• Time. Every inquiry that reaches a second conversation before discovering the number consumes hours you cannot recover.
• The self-selecting client. An owner who sees a number and connects it to a problem costing them more than that arrives already sold.

What to publish: engagement length, session frequency, what happens between sessions, and a price or a clear starting point.

If full transparency feels risky, publish a floor. "Engagements start at" filters effectively while leaving room for scope differences.