Should career coaches publish their prices?

Publishing package structure and at least a starting price is one of the highest-return changes available in this category, and the reason is who it filters in rather than out.

Career coaching carries more price anxiety than almost any service, made worse by an industry convention of withholding numbers until a discovery call. Prospective clients know that pattern, and many read it as a sales funnel rather than a professional service.

What happens when you publish:

• You lose inquiries from people who could never afford it. Those were not clients, and each one costs a call to discover.
• You keep the people who dislike being sold to, which is a large share of your best clients, particularly senior ones.
• You remove a barrier for someone in a stressful moment who does not have the energy for a negotiation.

What to publish: number of sessions, the timeframe, what is included, and either a price or a clear starting point.

Hiding the price does not create curiosity. It creates suspicion, and this category already has too much of that.