What should a business coach post on LinkedIn?
Content addressing the specific problems their target business stage faces, written concretely rather than motivationally. Business owners scroll past encouragement and stop for something that names a problem they recognize and explains what usually causes it.
Content naming a specific problem your target business stage faces, and explaining what usually causes it.
Business owners scroll past encouragement. They have seen every variation of motivational content and none of it changed anything in their business. What stops them is a post that names something they are currently living with and explains the mechanism.
What works:
- Problems specific to a stage. Why a profitable business runs out of cash. What breaks first when a team goes from five to twelve. Why the owner becomes the bottleneck and what actually removes them.
- Diagnosis rather than advice. Explaining what usually causes a symptom is more useful and more credible than prescribing a fix to a business you have not seen.
- Concrete numbers and mechanics. Owners respect specificity and distrust generality.
What does not work: quotes, mindset content, general leadership philosophy, and anything that could have been written by any coach about any business.
Two substantive posts a week beats daily posting. Write several at once and schedule them, because a feed that stops for a month undermines the credibility it was built for.
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