What should a business coach's website include?
The business type and stage served, the coach's operating background prominently placed, the engagement structure and investment level, a concrete description of the first ninety days, and a defined first conversation. Owners evaluate credibility and mechanism before anything else.
A business owner arriving on your site has been pitched by consultants, agencies and other coaches. They are skeptical, and every element has to answer one question: has this person actually done it, and what exactly happens.
- The business type and stage you serve. Industry alone is not enough. "Trades businesses between one and five million" is a position. "Entrepreneurs" is not.
- Your operating background, at the top. If you have run something, led a team, carried a number or exited, that is your primary credential with this buyer. Certifications support it.
- Engagement structure and investment level. Length, frequency, what happens between sessions, and a price or range.
- The first ninety days, concretely. Not your philosophy. What gets assessed, what gets built, what gets measured, and what the owner is expected to do.
- How you differ from a consultant. Whether you build capability, deliver work, or both.
- A small, defined first conversation, with what it involves stated.
Owners are not buying insight. They are buying a sequence they can start on Monday.
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