What should a handyman website include?

Most handyman websites were built once and never revisited. They list a phone number, a few broad service categories, and a stock photo of a toolbox. That was enough when the phone book was the competition. Today a homeowner checks two or three sites before calling anyone, and the one that looks most trustworthy wins the job.

Nine things make the difference:

• A headline that names the service and the town. "Handyman Services in Round Rock and Georgetown" answers the only question a visitor has in the first three seconds.
• A tappable phone number in the header. Not an image, not buried on a contact page.
• A specific repair list. Door repair, trim and baseboards, drywall patching, deck boards. Specific lists help homeowners recognize their problem and help you appear for that exact search.
• What you do not do. One line saves a dozen wasted calls a month.
• Named reviews. Three reviews with first names and neighborhoods beat a wall of anonymous stars.
• Real photos. Six phone photos of finished work beat sixty stock images.
• A four-field request form. Many homeowners will not call a stranger but will submit a form at nine at night.
• Your service area by town name, not a radius in miles.
• Automatic follow-up, because the hard part is answering a lead while holding a drill.

None of this requires a redesign. Most of it is copy, photos and one form.