What should a tax advisor website include?

A tax website has about eight weeks a year when it matters enormously and forty-four when almost nobody visits. That concentration means it has to do more work per visitor than most sites, because someone arriving in late January is deciding today.

• The specific situations you handle. Not "individual and business tax preparation." Multi-state returns, rental property, self-employed income, S corporation returns, expatriate filing, back taxes and notices. Someone with a complicated situation is searching for whoever has seen it before.
• Your credentials, in one clear line. State what you hold and what it means.
• A pricing structure. A starting point by return type. "Individual returns start at X, business returns at Y." Tax pricing anxiety stops people booking.
• Availability and cutoff dates. The field almost every tax site omits and the one visitors most need. Are you taking new clients, and until when.
• A document checklist, so clients arrive prepared.
• Typed appointment booking. New client consultation, drop-off, notice review. Sorting at the point of booking saves enormous time in season.
• What happens after filing, which is where a one-off return becomes a relationship.

Have it live by December. In February nobody is reading a new website.