What should a therapist put in a directory profile?

Most therapist directory profiles read identically, which means specificity is the entire opportunity.

Treat the profile as a landing page, not a form:

• Open with the client's experience, not your credentials. Describe the situation someone is in, in the words they would use. The reader is scanning for recognition.
• Name specific situations. Not "anxiety, depression and relationships," which every profile lists. The particular circumstances you work with most effectively.
• Use a current, warm photograph. Profile photos drive contact rates in this category more than most clinicians expect.
• State fees and insurance clearly. Directory users filter on this, and ambiguity loses you the filter.
• Keep availability current. A profile showing openings you do not have generates inquiries you have to decline, which wastes everyone's time.
• Mention practical details such as telehealth, evening availability and location, since those are frequently the deciding factors.

Avoid clinical jargon and avoid describing modalities without explaining what the experience of them is like. A reader who has never had therapy does not know what a particular approach means, only whether you sound like someone who would understand them.