What should a tree service post on social media?

Tree work is the most visually convincing trade there is, and the material is free. The issue is knowing which shots matter.

• The wide before shot. This is the money shot. Not a close-up of a chainsaw, a wide photo showing the tree, the house, and how little space there was between them. That is exactly the image in a worried homeowner's head.
• The after shot from the same angle.
• A clean-yard photo. Every set should end with one. No ruts, no sawdust piles, no branches on the fence. The removal sells the capability, the clean yard sells the company.
• Difficult jobs. Removals near power lines, over pools, between houses. Homeowners with a difficult tree are specifically looking for evidence that someone has handled one.
• Short explanations of warning signs. What a fungal shelf on a trunk means, when a leaning tree is and is not dangerous, what a dead limb over a driveway costs to ignore. These generate calls and position you as an advisor.

On storm content, post the response and the resolution rather than the damage, and never post an identifiable damaged property without permission.