What should a tree service website include?

Tree work is one of the few home services where the customer's biggest fear is not being overcharged. It is property damage. They are picturing a limb through the roof and an argument with an insurance company. The website's job is to remove that fear first.

• Insurance at the top. Liability and workers compensation, stated in the top section, with an offer to provide a certificate. If a homeowner has to ask, you have already lost ground.
• Certification if you hold it. An arborist credential separates you from a truck and a chainsaw, and most homeowners recognize it even if they cannot name it.
• Specific services. Removal, trimming, stump grinding, storm response, deadwooding, cabling, lot clearing. Plus what you do not do.
• Wide before and after photos. Include a shot showing how little space there was between the tree and the structure. That is the exact image in the homeowner's head.
• Clean-yard photos. The second fear is being left with debris.
• A quote form that accepts photos, since tree pricing depends on things you have to see.
• An emergency number and response window.
• Service area by town, plus a note on local permit handling.