As your business evolves, so too will your understanding of your customers.
The frequency at which you should update your personas can depend on various factors like changes in your target market, product offerings, or company strategy. However, as a general guideline, it's a good idea to revisit your personas regularly, at least yearly, and after significant changes to ensure they still match your target customers.
Some experts suggest that you should aim to update your buyer persona every three to five years. Other teams tend to update personas every 1–4 years.
When updating personas, consider interviewing existing users, surveying your user group, and asking for industry feedback on social media. Comparing the new personas with the existing ones can help identify what adjustments or enhancements need to be made.
It's crucial to not let your personas collect dust. If your business adapts and changes, your personas should too.
Lean more about how to identify your ideal customer persona.
The SMB Marketing Checklist will help you know if you have the essentials to market your small business.